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Carlos
Digital Marketing Specialist with 5 years in tech industry
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Competencies
Created and curated content for social media platforms, engaging target audiences.
Planned and managed online ad campaigns across various channels
Produced marketing content including blogs, videos, and newsletters.
Conducted market research to inform campaign strategies and improve outreach.
Education
Summary
Skilled in social media, digital advertising, and content creation with 5 years of industry experience.
Key Achievements
- Led successful development and implementation of advertising campaigns increasing brand engagement
- Managed social media channels, boosting follower engagement and audience base
- Coordinated cross-functional teams to execute marketing strategies and campaigns
Experience
CEO & Founding Partner
Directed a domestic land transportation company, overseeing administrative and operational functions for a fleet of trucks and drivers., Demonstrated a strong commitment to safety and compliance with only 1 major incident in over 7 years., Maintained a load utilization rate consistently above 50% by optimizing outbound routes and occasionally securing return loads, improving overall operational efficiency., Managed a team of 4 truck drivers and 1 monitoring staff, achieved an 86% driver retention rate by fostering a positive work environment, implementing efficient dispatch practices and prioritizing driver satisfaction and safety., Developed financial statements and analyzed key metrics (financial and operational) to guide strategic decisions., Monitored freight operations, ensuring compliance with safety and regulatory CTPAT standards.
CEO & Founding Partner
Co-founded an e-commerce business selling clothing, footwear, and accessories via Amazon, Mercado Libre, and a web store., Grew online sales through targeted digital marketing campaigns on social media and marketplaces., Created and managed product listings, pricing strategies, and financial statements, achieving consistent profitability., Analyzed consumer trends to adjust inventory, reducing overstock., Successfully incubated the project at Universidad Iberoamericana León, receiving recognition for entrepreneurial innovation.
Accounting Assistant
Processed invoicing, accounting entries, and managed accounts payable and receivable for a printing company., Supported financial reporting and ensured accuracy in transaction records.