Experienced Marketing Director specializing in digital strategy and team leadership with over a decade of experience in dynamic markets.
Develops and implements digital marketing strategies, managing social media, SEO, and online advertising.
Leads and mentors marketing teams to achieve campaign objectives and professional development.
Oversees marketing budgets, allocating resources across channels to maximize ROI.
Conducts and analyzes market research to identify trends and opportunities for strategic positioning.
FREELANCE
Generated qualified leads for a private aesthetic clinic and reduced cost per acquisition by 25%, achieving a sustained 6% return on ad spend within 60 days through strategic audience targeting and sales funnel optimization., Managed Meta ad campaigns for over 30 healthcare professionals, including plastic surgeons and dentists, implementing retargeting ads that increased conversions and resulted in more than 2,000 booked consultations., Improved campaign performance by conducting weekly A/B testing for a national essential goods distributor, increasing the conversion rate by 15% through the implementation of high-converting ad variations focused on retargeting strategies., Scaled campaigns for a multi-brand company profitably from $300 to $5,000 per month without compromising lead quality or cost per lead (CPL)., Developed an acquisition funnel combining Meta ads with CRM automation and WhatsApp follow-up, resulting in a 25% increase in engagement rate and consistent monthly revenue growth for a local department store.
RENT A HOUSE
Led the development and execution of multiple Paid Media strategies for both commercial and personal real estate franchises, driving lead generation and brand visibility., Implemented and optimized full-funnel advertising campaigns across Meta and Google Ads, reducing customer acquisition costs and increasing return on ad spend (ROAS) by an average of 7%., Designed and launched high-converting landing pages, resulting in a significant increase in estimated conversions for each commercial franchise within just 4 weeks., Generated over 100 qualified leads per franchise, enabling the successful recruitment of new real estate agents across national and regional markets., Performed detailed compe^^ve analysis to iden^fy strategic posi^oning opportuni^es, helping franchises differen^cate effec^vely in the na^onal real estate landscape., Planned and managed omnichannel content strategies across Meta, Google, email, and blog pla`orms, increasing audience engagement by 30% and improving lead nurturing performance.
Inbound Digital Marketing on Social Media
Advertising and Marketing
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CADENA CAPRILES
Planned, executed, and supervised multi-brand advertising campaigns across print media and digital platforms, generating a 4.5% increase in engagement and improved cross-channel visibility., Analyzed and implemented B2C marketing strategies to build brand authority for over 25 high-rotation SMEs and large companies, enhancing market positioning and customer trust., Developed and managed content strategies for print and digital channels, driving brand awareness and sales growth in both national and international markets., Strengthened client and vendor relationships through CLV-focused strategies and loyalty programs, resulting in an 18% sales increase within just two months., Optimized sales funnels using CRM tools and automated email marketing campaigns, achieving an average open rate of 22% and improving lead nurturing efficiency.
OAKLEY (I.O.C.A GROUP)
Planned and executed B2B and B2C marketing strategies for over 20 commercial partners, enhancing brand collaboration and market penetration., Increased brand visibility through localized ad campaigns across high-traffic commercial locations in the city, improving foot traffic and customer recognition., Developed and managed in-store advertising campaigns, applying trade strategies that influenced purchasing behavior and boosted sales performance., Oversaw digital and print media execution for websites, blogs, email marketing, digital magazines, and national press, ensuring consistent cross-channel communication and content quality.
