Results-driven Digital Executive with extensive experience in digital marketing, content creation, and sustainable fashion advocacy, dedicated to driving impactful campaigns.
Expert in managing and optimizing digital advertising campaigns across multiple platforms.
Skilled in creating engaging content that resonates with target audiences and drives brand awareness.
Proficient in analyzing data for improving campaign performance and strategic decision-making.
Experienced in developing strategic communication campaigns tailored to client needs.
We Communicate US
Planned, executed, and optimized multi-platform digital advertising campaigns across Meta Ads, Google Ads, Spotify Ads, DOOH, Programmatic DOOH, and Push Ads.. Developed customized digital media strategies and campaign proposals tailored to client objectives, target audiences, and campaign briefs.. Managed end-to-end campaign execution including audience targeting, budget allocation, KPI tracking, optimization, and performance reporting.. Executed campaigns focused on brand awareness, traffic, lead generation, conversions, Performance Max, and audio advertising objectives.. Created monthly analytical reports and collaborated with creative, content, and production teams to ensure campaign deliverables aligned with client goals.
We Communicate US
Create and refine daily content for social media, websites, blogs, and other channels.. Develop strategic communication campaigns to address client needs.. Collaborate with the team to draft marketing proposals and present services to potential clients.. Stay attuned to market trends and growth strategies.. Partner with marketing and advertising managers to ensure campaigns align with clients' brand images and objectives.. Oversee client accounts to deliver exceptional performance and results.
Slow Fashion Movement
Author of the article "Reducing Fashion Waste: Strategies for a Circular Wardrobe," offering actionable strategies for sustainable fashion practices.. Collaborate closely with the blog manager to refine and perfect content for accuracy and impact.. Contribute to the Slow Fashion Movement’s mission to promote environmentally friendly and socially responsible fashion practices.
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Knowledgeable in managing online retail operations and enhancing customer experience.
Slow Fashion Movement
Passionate Environmental Content Creator specializing in Slow Fashion, promoting ethical and sustainable practices in the fashion industry.. Produced engaging and informative content to raise awareness and advocate for conscious consumerism.. Utilized creative storytelling techniques to communicate fast fashion's social and environmental impact and empower audiences to make conscious fashion decisions.
SEBPO
Analyzed campaign data and conducted A/B testing to optimize targeting, bidding, and overall performance.. Produced and presented in-depth campaign analyses to clients, showcasing the effectiveness of planning, testing, and media optimization strategies.. Collaborated with cross-functional teams to develop programmatic media plans in line with campaign objectives.. Actively monitored key campaign metrics, such as impressions, clicks, conversions, and ROAS, to provide data-driven recommendations for enhancement.
SEBPO
Coordinated the flow of advertising materials, ensuring a smooth transition from creation to distribution across media channels.. Oversaw the delivery of advertising assets to diverse platforms, including television, radio, and digital.. Monitored the performance of creative assets, making necessary adjustments for improved outreach.. Handled both Union and Non-Union requests.. Generated secure links, utilizing protocols like FTP, FTPS, SFT, and FTP over SSH.. Guaranteed the accurate and efficient execution of advertising campaigns, in compliance with industry standards.. Managed the acquisition and retrieval of Creative Codes.
SEBPO
Managed the complete workflow and logistics of creative assets, from beginning to distribution.. Oversaw the end-to-end logistics associated with advertising campaigns, ensuring assets reached their intended destinations.. Guaranteed compliance with industry standards and guidelines, ensuring all creative materials met requisite criteria.. Collaborated with cross-functional teams to support and enhance marketing initiatives.
Solelua
Co-owner of a thriving online thrift store specializing in second-hand items.. Responsible for every aspect of the business, collaborating with Abril.. Curate a unique collection of sustainable and fashion-forward pieces.. Handle product sourcing, inventory management, and order fulfillment.. Committed to providing affordable and one-of-a-kind fashion options.. Promote ethical fashion practices and sustainability in the industry.
TELUS
Offered technical support to customers via email.. Developed personalized macros to enhance teammate responses, ensuring they were empathetic and genuine.. Managed and issued customer support tickets.