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E-commerce Key Account Manager with 5+ years in retail & digital strategies
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Competencies
Manages online sales channels for retail categories, overseeing KPI analysis, catalog management, and promotional campaigns.
Designs and executes multichannel marketing strategies to increase sales and improve user experience in e-commerce.
Maintains and expands customer portfolio through personalized service and retention strategies, achieving high retention rates.
Monitors KPIs like traffic, conversion, CAC, ROAS using tools such as Google Analytics and Power BI for performance insights.
Coordinates inventory, logistics, payment systems, and customer service to ensure timely delivery and operational efficiency.
Education
Languages
Summary
Experienced key account manager with expertise in online retail, digital marketing, and client retention. Led growth initiatives and digital strategy execution across multiple categories, handling key clients and expanding new markets.
Key Achievements
- Tripled digital sales in the Carpets category through multichannel marketing strategies in [contact hidden].
- Led the digital presence creation and management for a furniture brand, including social media and operational management.
- Expanded client base by adding strategic partners like Easy and París, resulting in 100% sales growth over two quarters.
Experience
KAM E-Commerce
Gestión integral del canal online para categorías de Alfombras, Muebles, Textil y Menaje, con grandes cuentas de retail (Falabella, Ripley, Walmart, Cencosud, La Polar, Hites, Sodimac) y de e-commerce propio., Crecimiento x3 en ventas digitales entre 2023 y 2024 en la categoría de Alfombras,...
Asesor comercial
Gestión comercial, asesoramiento y manejo cartera de clientes hogar y empresas, captando nuevos clientes y Liderando en la retención de un 95% de la cartera
Co fundador
Creación y posicionamiento digital de la marca, Encargado de administración, gestión operativa y comercial., Diseño de estrategias de marketing digital y gestión de redes sociales
KAM E-Commerce
Gestionar canal online de venta para categoría de Alfombras, Muebles y Textil, en grandes cuentas de Retail (Falabella, Ripley, Walmart, La Polar, Tottus, Sodimac y Unimarc)., Incorporación de nuevos clientes estratégicos (Easy y París), logrando crecimiento del 100% en ventas en dos quarters...