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Indranil

Senior Digital Marketing Manager at Wolf Technologies

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Kolkata, West Bengal, India
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Competencies

Digital Marketing StrategyExpert

Specialized in creating and executing impactful digital marketing plans to drive growth.

Team LeadershipAdvanced

Proven ability to lead, motivate, and coordinate marketing teams for optimal performance.

Paid Advertising & Campaign ManagementExpert

Expertise in managing Google Ads, social media campaigns, and maximizing ROI.

Market & Competitor AnalysisAdvanced

Skilled in conducting in-depth market research to inform strategic decisions.

Conversion OptimizationAdvanced

Utilizes A/B testing and analytics to improve website performance and user engagement.

Education

Masters in Information Technology
University of South Australia
Completed 2007
Bachelor of Business Management (BBM)
Madras University
Completed 1998
Higher Secondary
HSSC Higher Secondary
Completed 1994
Certificate, Software Test Engineering
Infinity Software Pvt Ltd
Completed 2002
Diploma, End User Computing
First Computers
Advanced Software Management
Techno Campus
Completed 2001

Languages

EnglishFluent

Summary

Senior Digital Marketing Manager with over 8 years of experience in developing impactful strategies, leading teams, and optimizing campaigns for maximum ROI across diverse industries.

Key Achievements

  • Led digital marketing strategies resulting in increased online engagement and ROI.
  • Managed cross-functional teams to execute successful advertising campaigns.
  • Optimized conversion rates through A/B testing and market research.
  • Developed comprehensive digital strategies across multiple platforms.
  • Enhanced brand visibility through innovative branding and website redesigns.

Experience

Senior Digital Marketing Manager

Wolf Technologies
2024 - Present

Digital Marketing Strategy Development. Team Leadership & Coordination. Budgeting & ROI Analysis. Market Research & Competitor Analysis. Paid Advertising Campaigns. A/B Testing & Conversion Optimization. Ad Spend Management. On-Page & Off-Page SEO. Local SEO & Global Optimization. Content Strategy & Development. Video Marketing & Creatives. Social Media Management. E-commerce Optimization. App Promotion & ASO (App Store Optimization)

Senior Digital Marketing Manager

Digz Placement Pvt Ltd
2022 - 2024

Developing and implementing digital marketing strategies to drive traffic and user engagement on website and social media channels.. Planning and executing digital advertising campaigns across various platforms (e.g. Google Ads, Facebook Ads) to increase visibility and conversions.. Analyzing and reporting on the effectiveness of digital marketing campaigns using tools like Google Analytics 4, Universal Analytics etc.. Collaborating with the Content and Design teams to create compelling and engaging marketing materials (e.g., blog posts, infographics, videos). Managing email marketing campaigns (via HubSpot) to promote and keep subscribers engaged.. Conducting keyword research (using tools like Ahrefs Keywords Explorer) and optimizing website content for search engines to improve organic traffic and search engine rankings.. Staying up-to-date with the latest digital marketing trends and technologies, and adapting strategies accordingly.. Working closely with other departments (e.g., Quality, Sales, Lead Generation) to ensure consistent messaging and a cohesive brand experience for customers.. Affiliate Marketing (Contents research & Strategy formation). Landing Pages in WordPress (For providing offers on the website)

Senior Digital Marketing Specialist

Proficient Group
2021 - 2022

Digital Marketing (S.E.O, S.E.M, S.M.O, S.M.M, Google Ads). Blockchain Technology & Services. Website Development & Re-development

Senior Digital Marketing Manager

Corporate Ranking Pvt Ltd
2021 - 2021

Digital Marketing (S.E.O, S.M.O, O.R.M, P.P.C). Website Design / Redesign. E-Mail Marketing. Google Ads. Logos & Branding

Digital Marketing Manager

Maclean Technologies Pvt Ltd
2017 - 2021

Digital Marketing (S.E.O, S.M.O, O.R.M). Website Design / Redesign. E-Commerce Website. Mobile Technology (Android). E-Mail Marketing. Google Ads. Logos & Branding

Territory Manager in Digital Marketing

B-Flux Technologies Pvt Ltd
2015 - 2017

Focus on ‘Animation Projects’ and concentrate on YouTube Marketing for clients in Australia, U.S.A & U.K.. Use Microsoft Dynamics NAV to cater customers in Supply Chain Management, Customer Relationship Management, Marketing & Distribution.

Business Manager

Moniba Software Pvt Ltd
2013 - 2015

Oversee and supervise company’s activities.. Implement the budget to attain company’s financial goals.. Train employees and develop standards and procedures for the workforce.. Build Corporate and Institutional tie up with core partners (ORACLE, IBM, REDHAT & MICROSOFT) and educational institutions.

Business Analyst

Alaska Technologies Pvt Ltd
2001 - Present

Help in business implement technology solutions in a cost effective way by determining the project requirements and communicating them to stakeholders.. Drive the design or review test cases, process change, and requests and manage project installation and deployment.. Maintain schedules by developing project plans and specifications, establish deadlines and coordinate action.. Deal with export of ships spare to two different ports-HOUSTONPORT in TEXAS (USA) and HAMILTON PORT in NEW ZEALAND.

Project Engineer

Icon Technologies Pvt Ltd
2001 - Present

Undertake a Project called (TIRO PILOT) SCALE PRODUCTION for the production of titanium.. Perform basic research on the TIRO process.. Test full commercial scale implementations of advanced manufacturing equipment and techniques.. Monitor all relevant safety objectives and legal procedures.

Trainee Programmer

Mindtech (India) Pvt Ltd
2000 - 2002

Software Tester

Stag Software Pvt Ltd
2002 - 2005

Skills

Digital Marketing StrategyTeam LeadershipPaid Advertising & Campaign ManagementMarket & Competitor AnalysisConversion Optimization
Published on CazVid - Jun 2, 2026
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