Head of Planning open to new opportunities
Demonstrated experience with Customer Insights.
Demonstrated experience with Market Research.
Demonstrated experience with Creative Strategy.
Demonstrated experience with Brand Architecture.
Demonstrated experience with Teamwork.
Independent Strategic Consultancy
Directed the agency's evolution into a full-service model for global accounts.. Defined positioning strategies for Kisses, Pelon (Pelo Rico), Yaya (by Tajín).. Strategic Tropicalization for Nature Sweet and Nutribullet.. Developed brand portfolio structures for Hershey’s, Grupo Alpezzi, Cooltoons, and Sello Rojo.
Hershey’s Business Unit
Directed localized communication strategies for Hershey’s, Reese's, and Kisses (and Pelon).. Spearheaded the launch of American Eagle in Mexico and managed Continental Tires.
Independent Agency
Reorganization of Planning Department.. Developed communication strategies for: Hershey’s, Walmart, Sams, Vitro, PlayCity, Peugeot, Beam Brands.
Euro RSCG Beker / Havas Mexico
BBDO México
JWT Mexico
B.A., Psychology
B.A., Communication Sciences
