Experienced business development and sales professional with over 20 years of expertise in marketing, operations, and team leadership, particularly in remote and strategic environments.
Drove growth initiatives and built strategic partnerships over 20 years.
Developed and executed sales tactics in B2B environments to close deals.
Led the adoption of CRM systems to streamline client relationship management.
Managed remote teams, streamlining workflows to improve productivity.
Canvas Real Estate
Managing client relationships, Optimizing recruitment processes using digital tools such as KV Core and Brokerkit, Implementing CRM strategies that increased efficiency in lead management, Collaborating with international teams to develop digital marketing campaigns, Using virtual communication tools (Zoom, Slack) to coordinate transactions between Realtors and Brokers
Habi
Conducting market analysis and property evaluations, Managing a portfolio of over 150 properties, Developing and implementing marketing strategies, Providing expert guidance to clients
ACTIVANDO
Independent consultant specializing in digital strategies for small and medium-sized businesses, Designing websites, online stores, and landing pages, Developing social media marketing campaigns, Managing projects remotely using tools like Trello and Asana
RENTKASA
Specializing in the sale and rental of apartments in exclusive areas of the city, Intermediating and negotiating between sellers and potential buyers, Collecting diverse information and documentation for the sale of properties, Appraising properties based on different objective criteria, Marketing, advertising, and selling apartments and houses, Managing the rental of properties
International Business
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RE/MAX Central
Acquiring exclusive properties, Promoting international projects, Closing high-end sales, Supporting development and commercial networks
Bauwerk SAS
Developing construction projects in Colombia with alternative and energy-saving systems, Promoting and marketing alternative construction systems
Formaplac S.A.
Conducting strategic planning for the company, Leading improvement projects, Directing and controlling all company areas including commercial and marketing, purchasing and finance, quality management, technical and production, research and development, human resources, and accounting