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Lexi

Brand Representative Lead

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San Diego, California, United States
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Competencies

TikTok

Demonstrated experience with TikTok.

Instagram

Demonstrated experience with Instagram.

Social media management

Demonstrated experience with Social media management.

Social media analytics

Demonstrated experience with Social media analytics.

Content creation

Demonstrated experience with Content creation.

Education

Bachelor of Arts, Public Relations and Strategic Communications Management
Texas Tech University
2023 - 2026

Summary

Professional profile

Experience

Brand Representative Lead

Abercrombie and Fitch
Jul 2025 - Present

Promoted from Brand Representative to Shift Lead for performance and reliability; serve as primary point of contact for associates and floor operations.. Maintain brand voice and in-store storytelling through visual merchandising and customer interactions to strengthen customer connection with the brand.. Authorize price adjustments and manage high-value transactions to resolve customer issues while protecting store revenue.. Provide guidance to associates on brand standards, customer service expectations, and daily operational procedures.

Front of House Staff

Rabels Roadhouse
Nov 2021 - Aug 2024

Provided fast, customer-focused service 25–35 hours per week while promoting specials and enhancing sales through in-person engagement.. Applied strong interpersonal communication during high-volume shifts to ensure guest satisfaction and maintain facility standards.. Used upselling and promotional messaging to increase awareness of daily deals and offerings.

Skills

TikTokInstagramSocial media managementSocial media analyticsContent creation
Published on CazVid - Aug 25, 2026
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