Luis - Digital Marketing Specialist with 5+ years of content and campaign management

Bogotá, Bogota D.C., Colombiaen

Led a social media campaign that increased engagement by 40% over six months.

Successfully managed a content team to develop over 200 articles and blog posts annually.

Published on CazVid

Summary

Experienced digital marketing professional with over 5 years in content creation, social media management, and campaign optimization. Skilled in driving engagement and brand visibility.

Key Achievements

Optimized SEO strategies resulting in top 3 search rankings for key company keywords.

Skills

Content CreationExpert

Develops and curates engaging content for various digital platforms, including blogs, social media, and email campaigns.

Social Media ManagementAdvanced

Plans, executes, and monitors social media strategies across multiple channels to improve brand visibility and audience engagement.

SEO OptimizationIntermediate

Implements on-page and off-page SEO techniques to improve website ranking and organic traffic.

Data AnalysisIntermediate

Analyzes campaign data and web analytics to inform strategy adjustments and improve performance.

Experience

Negotiation Specialist (Financial & Legal Focus)

Hired Experts

Oct 2023 - Dec 2025

Successfully negotiated directly with major U.S. banks and legal departments to achieve principal balance reductions between 20% and 90%., Managed the communication flow between financial institutions and clients to secure legal authorizations and ensure all settlements met strict regulatory standards., Analyzed complex financial portfolios to identify optimal negotiation paths, focusing on minimum payments (LMT) and debt restructuring to decrease delinquency., Acted as a strategic mediator in 3-way calls involving banks legal firms and the customer, ensuring clear interpretation of terms and successful deal closures., Consistently exceeded recovery targets while maintaining a culture of service and high client retention through professional rapport.

Store Manager

Koodo

2012 - 2016

Led daily sales strategies and monitored KPIs to ensure revenue growth and superior customer service standards., Optimized store efficiency by implementing modern invoicing systems and conducting rigorous inventory audits.