This is my profileContact via CazVidNeha
Content Marketing Specialist (SEO
Contact
Competencies
Applied statistical techniques to interpret complex datasets and support decision-making.
Utilized SQL for data querying, management, and report automation across multiple projects.
Created interactive dashboards for stakeholders to visualize key performance indicators.
Built complex spreadsheets and macros to streamline financial data processing.
Presented data insights clearly to non-technical teams and executives.
Education
Summary
Detail-oriented Data Analyst with over 5 years in financial services, expert in SQL, dashboards, and data modeling. Skilled at translating complex data into actionable insights and automating reporting processes.
Key Achievements
- Led data modeling projects that improved reporting accuracy and efficiency for the finance team.
- Developed and maintained dashboards providing real-time insights into key financial metrics.
- Collaborated with cross-functional teams to automate data collection processes, reducing manual effort by 30%.
Experience
Content Marketing Specialist (SEO, Content Writing & Performance)
Created and optimized content for AI products, websites, blogs., Conducted SEO audits, keyword research, and on-page optimization., Performed A/B testing on content formats, headlines, and CTAs., Built and monitored Power BI dashboards to track KPIs and performance trends., Analyzed content performance, and search trends to guide content strategy., Applied ML, DL, NLP to enhance content relevance and targeting, Optimized existing SEO content using Surfer SEO and Ubersuggest., Collaborated with cross-functional teams to ensure consistent messaging., Developed social media and video content to boost brand awareness.
Assistant Marketing Manager I MarCom
Managed LinkedIn ads, Google ads, email, and webinar campaigns., Tracked KPIs and prepared performance reports to optimize marketing initiatives., Coordinated with sales teams on lead assignment and conversion tracking., Managed marketing events and webinars, analyzing engagement., Drafted customer success stories and coordinated with external vendors., Executed campaigns using Mailchimp and webinars via LiveStorm., Managed AVEVA Partner Portal marketing and claiming activities., Designed visuals and edited videos for social media campaigns.
Digital Marketing Executive
Executed and analyzed email marketing campaigns via Mailchimp and Sendinblue., Monitored campaign KPIs and shared actionable insights across desired teams., Created sales letters and email pitches to improve engagement and conversions., Managed content marketing and client communication on social media, Analyzed lead engagement and campaign performance to support sales follow-ups., Optimized social media profiles to improve reach, visibility, and engagement.
Featured Writer (Intern)
Authored research-driven articles and structured analytical reports.
Client Coordinator / Client Relations
Managed client communication, documentation, and coordination activities.