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Email & Lead Generation Specialist with 5+ years in marketing & sales
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Competencies
Developed and executed targeted email campaigns, optimizing lead generation and client communication.
Generated high-quality leads through inbound and outbound strategies across multiple industries.
Implemented and maintained CRM workflows in HubSpot, Keap, and Salesforce to improve client tracking.
Built rapport with prospects and clients via phone, email, and direct messaging to facilitate engagement.
Analyzed campaign performance data, providing actionable insights to marketing teams.
Education
Languages
Summary
Experienced professional skilled in email marketing, lead qualification, CRM management, and client relations across various industries, including legal and technology. Adept at developing targeted campaigns, managing multiple tools, and building strong client relationships.
Key Achievements
- Led end-to-end email marketing campaigns, significantly boosting customer engagement.
- Managed client outreach and lead qualification for legal and service firms, ensuring accurate data tracking.
- Utilized multiple CRM tools (HubSpot, Keap, Salesforce) to streamline lead and client management processes.
Experience
Email Marketing Specialist
Spearhead end-to-end lead generation strategies, utilizing tools such as Apollo.io to curate high-value leads and optimize conversion rates., Architect and implement email marketing campaigns, from ideation to execution, resulting in a substantial surge in customer engagement metrics., Manage client inboxes, effectively scheduling meetings with prospects, employing language that builds trust and confidence., Execute campaigns through various clients email addresses using Lemlist and Lemwarm., Utilize HubSpot CRM for seamless lead management., Leverage NeverBounce for meticulous email address validation, ensuring pristine data quality and elevating overall campaign efficacy., Conduct direct client communications to discern their needs and expectations., Provide cross-team data analysis, sending daily reports on client performance (sales, campaign volume, sentiment summary notes) between marketing teams.
Client Intake Specialist
Handle inbound calls from potential clients, assess case eligibility, and schedule initial consultations based on firm criteria., Respond to current client inquiries, provide information, route them to the appropriate staff member, or take accurate messages when needed., Conduct outreach to leads who submitted website forms, evaluate their legal matters, and qualify them as prospective clients., Build rapport with leads by actively listening, showing empathy, and making them feel heard and understood., Ensure accurate collection and entry of all contact information including full names, emails, and phone numbers., Manage lead statuses using Keap CRM by tagging and updating each lead based on their progress and situation., Schedule consultations using MyCase, coordinating availability with the firm’s calendar., Review client records in MyCase to stay informed during follow-up conversations and provide personalized responses., Perform manual lead tracking to ensure data accuracy: monitor total leads, identify duplicates, track appointment sets vs. actual attendance., Maintain up-to-date and clean call lists daily to optimize response timing and reduce lead loss due to delays or errors., Perform consistent and detailed data entry to ensure the firm’s intake records remain current, reliable, and actionable.
Administrative Assistant
Managed calls and emails, coordinating with suppliers and resolving customer inquiries., Provided administrative support, ensuring efficient and smooth office operations., Recorded employee commissions and bonuses, as well as sales within the company's listings.
Lead Generation Specialist & Sales Representative
Qualify potential clients through inbound calls, assessing their interest and validating their fit for the service through a series of targeted questions., Create leads in Salesforce to facilitate comprehensive follow-up and ensure seamless service delivery., Conduct outbound calls to prospects from lead lists, continuing the conversion process and addressing individual needs to determine the best-fit services.
Sales Representative
Address billing inquiries and provide customer support for internet services, demonstrating patience and a commitment to customer satisfaction., Sell internet services and packages by understanding customer needs, recommending suitable options, and ensuring a seamless onboarding experience., Utilize Einstein for lead management, leveraging data insights to optimize sales strategies and enhance customer interactions.