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Programmatic Advertising Specialist at WPP Media
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Competencies
Expertise in managing and optimizing digital ad campaigns across multiple DSP platforms.
Skilled in resolving customer inquiries efficiently via multiple channels, ensuring high satisfaction levels.
Proficient in analyzing campaign and customer data to inform strategic decisions.
Experienced in managing daily operational tasks and coordinating team efforts to meet deadlines.
Education
Languages
Summary
Dedicated professional with expertise in digital advertising, team training, and customer service. Proven ability to optimize campaigns, streamline operations, and deliver exceptional client satisfaction.
Key Achievements
- Optimized programmatic advertising campaigns, improving KPI alignment for multiple clients.
- Led training sessions for new software applications, enhancing team productivity.
- Developed data-driven strategies to boost customer satisfaction and operational efficiency.
Experience
General Assistant · Part-Time
Managed daily administrative operations, including email inbox oversight, calendar coordination, and meeting scheduling.. Facilitated internal and external communication, ensuring timely responses and accurate information flow.. Coordinated appointments and organized meetings while maintaining structured follow-up processes.. Supported workflow organization and task prioritization in a remote operational environment.. Assisted with data entry, documentation management, and preparation of internal reports.
Executive Programmatic
Managed and optimized programmatic advertising campaigns using multiple DSP platforms.. Analyzed campaign performance data to provide strategic recommendations aligned with client KPIs.. Collaborated with cross-functional teams to ensure delivery and optimization of campaign objectives.. Implemented A/B testing and optimization strategies to improve campaign performance.. Utilized programmatic platforms to target specific audiences and optimize ad placements.. Stayed updated on industry best practices and emerging trends in programmatic advertising.
Subject Matter Expert
Lead and coordinate training sessions for teams on new software applications.. Developed and implemented data-driven strategies to optimize customer satisfaction.. Managed a team of analysts to improve workflow efficiency and streamline processes.. Provided subject matter expertise on regulatory compliance issues in the financial industry.. Collaborated with cross-functional teams to integrate new technologies and systems.
Costumer service representative
Managed customer inquiries and resolved issues in a timely manner.. Provided exceptional customer service and support through various channels.. Resolved customer complaints and conflicts with professionalism and empathy.. Identified and recommended solutions to improve overall customer satisfaction.. Assisted customers with product information, troubleshooting, and order processing.
Costumer service representative
Handled a high volume of customer calls and emails efficiently.. Managed customer inquiries and resolved issues in a timely manner.. Provided exceptional customer service and support through various channels.. Maintained accurate and detailed records of customer interactions and transactions.. Collaborated with team members to improve customer service processes and procedures.