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Raminder
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Competencies
Demonstrated experience with Social Media Marketing (SMM).
Demonstrated experience with Search Engine Optimization (SEO – Off-Page).
Demonstrated experience with Content Marketing & Strategy.
Demonstrated experience with Brand Strategy.
Demonstrated experience with Community Management.
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Summary
Professional profile
Experience
Digital Marketing & Social Media Executive
Manage end-to-end SEO, social media marketing, YouTube production, website content, and digital campaigns for a sports media platform with 50M+ monthly reach.. Handle brand presence and content strategy across 6+ social media platforms, publishing 150+ posts every month.. Build 60+ high-quality backlinks per month through outreach, partnerships, and off-page SEO initiatives.. Track and analyze website performance using Google Analytics 4 (GA4) and Google Search Console; deliver monthly marketing reports and competitor analysis.. Co-architect Go-To-Market (GTM) and product marketing strategy for Arena, an AI-powered SaaS platform, including content strategy for AI products (KreedBot, Engage, Prism, Career Compass).. Built organic community presence on Reddit, Pinterest, and Quora ahead of product launch; contributed to campaign messaging, landing page content, and product positioning.
Social Media Manager (Freelance)
Grew Instagram following to 1,400+ in 2 months while generating 450K+ organic views, building a highly engaged local audience.. Planned and executed monthly content calendars covering reels, posts, stories, captions, and hashtag strategy.. Designed on-brand creatives using Canva and managed day-to-day community engagement and DMs.
Freelance Social Media Designer
Designed premium social media creatives and promotional campaigns for Instagram and Facebook for a Canada-based brand.. Maintained consistent brand identity and visual standards across all marketing assets.
Digital Marketing Intern
Managed social media campaigns for multiple clients and executed email marketing campaigns using Mailchimp.. Conducted competitor research and market analysis to support campaign planning and reporting.
Digital Marketing Lead
Worked with leadership to build a 3-phase launch strategy for Arena — an AI SaaS platform with four products — targeting KreedOn's 50M+ monthly audience across B2B and B2C segments. The strategy runs on a dual-flywheel model — B2B targets sports academies, IP owners, and agencies; B2C targets aspirants and fans. Both sides reinforce each other over time. Currently running pre-launch community building on Reddit, Quora, and Pinterest — building organic presence and audience intent before Arena goes live. Developing content and website strategy for all four Arena products: KreedBot (AI assistant), Engage (community tool), Prism (media valuation), and Career Compass (AI career guidance). Contributed to video ad scripts for the Arena Agency OS campaign — storyboard direction, ad copy, and CTA strategy targeting sports agencies and academy owners. 60+ backlinks built every month through outreach, blogger partnerships, and influencer tie-ups — directly contributing to 30%+ growth in organic traffic. Own the full social media function — strategy, content calendar, design, and distribution across WhatsApp, Facebook, LinkedIn, X, and Instagram, publishing 150+ pieces of content every month. Acting as YouTube Producer for KreedOn's channel — involved from content strategy and shoot planning all the way through to publish and performance review. Run regular backlink audits on Ahrefs and SEMrush to clean up toxic links and find new domain authority opportunities. Track performance on Google Analytics 4 and share clear action points with the team based on what the data shows. Handle brand strategy for both KreedOn and Arena — keeping tone, messaging, and targeting consistent across all channels
Social Media Manager
Grew Instagram following from 119 to 810+ followers in under 60 days — a 580% increase — through content strategy, consistent posting, and community engagement. Managing end-to-end social media for a local ethnic fashion brand — content creation, calendar planning, and performance tracking, all independently
Social Media Specialist
Manage day-to-day social media engagement across Facebook, Instagram, LinkedIn, X, WhatsApp, and YouTube for India's leading sports media platform with 50 million monthly readers. Plan, schedule, and publish 150+ posts per month across all platforms using Hootsuite, ensuring content goes live on time and in line with brand guidelines. Monitor all social channels daily for trends, audience behaviour, and engagement opportunities — responding to comments, messages, and mentions in a timely and on-brand manner. Managed complete real-time social coverage for Paris Olympics 2024 independently — growing KreedOn's Facebook from 46,000 to 80,000 followers and generating 90 million in total reach. Covered Olympics, Paralympics, and Commonwealth Games 2026 across all platforms simultaneously, managing live content and community engagement during daily shifts from 9am to 3am. Track and analyse social performance using Meta Business Suite and Hootsuite, providing regular feedback and recommendations based on engagement data and audience insights. Coordinate with content creators, video editors, and marketing team to ensure cohesive brand voice and consistent messaging across all platforms. Handled sensitive community situations including audience backlash — responding professionally, engaging respectfully, and implementing a content-led resolution that protected brand reputation