Raneesha - MARKETING ASSISTANT

Demonstrated experience with Hootsuite.

Demonstrated experience with Meta Business Suite.

Demonstrated experience with Canva.

Demonstrated experience with Adobe Illustrator.

Demonstrated experience with WordPress.

Create 30-35 social media posts per month, including product promotions, reels, and short-form videos, across Twitter/X, YouTube, LinkedIn, and Pinterest.. Schedule and manage all social accounts through Hootsuite, maintaining consistent posting cadence with no direct supervision.. Design creatives for email marketing campaigns and Amazon A+ content product images.. Use AI tools (Claude, Gemini) to generate images, video content, and reels, increasing content output while maintaining brand quality.. Track performance using Google Analytics and platform reporting tools, translating results into actionable content adjustments.. Support inventory data management alongside core marketing responsibilities.

Led research and go-to-market content development for Idukkigold, a new lifestyle accessory product line.. Managed end-to-end Instagram presence, including paid ad campaigns and content calendars, to build brand visibility for a newly launched product.. Developed and designed a new product line, 'Roach Roulette,' expanding the brand's SKU offering.. Coordinated with freelancers and streamlined content production workflows.

Researched industry topics and produced original, SEO-optimized content for client websites and blogs, supporting increased organic search traffic.. Edited and polished existing content for readability, and wrote social media copy for company clients and sister brands.

Sourced and screened candidates via Indeed, LinkedIn, and other platforms; conducted initial interviews and managed onboarding documentation.. Oversaw quality standards for recruited teachers and trainers on behalf of the academy.

Delivered spoken English coaching sessions part-time alongside full-time roles, developing lesson content and communication exercises for learners.