Experienced professional specializing in digital marketing, brand development, and media platform growth with a track record of driving exponential online engagement and securing major investments.
Applied SEO techniques and digital marketing strategies to boost online presence and organic traffic.
Led brand creation, visual identity design, and strategic positioning across multiple platforms and industries.
Executed targeted social media campaigns and built live streaming and engagement platforms for diverse audiences.
Coordinated multi-channel campaigns and team workflows, utilizing tools like Trello for efficient execution.
GRUPO NESA
Facilitated a commercial partnership leading to Guategram.com becoming a property of Grupo NESA, enhancing its brand portfolio., Developed a comprehensive branding strategy, positioning Guategram among the top 10 most-read media outlets in Guatemala., Achieved exponential traffic growth, reaching over 4 million users per month within less than a year., Established commercial strategies for advertising sales on Guategram.com and its social media, securing over 10 new clients, including brands like Chevrolet, Ford, and Centros Médicos de Guatemala.
ALLEVO INTERNATIONAL
Successfully secured over $200,000 in investment for petroleum-related projects, enhancing the company's funding capabilities., Developed positioning strategies, attracting interest from over 20 potential investors for future projects., Established strong relationships with key stakeholders and investors, facilitating ongoing communication and collaboration., Conducted market research and analysis to identify emerging opportunities, leading to the development of targeted investment strategies.
INTERPLASTSV
Expanded the brand’s market presence beyond El Salvador, reaching new clients in countries such as Ecuador and Mexico., Led a complete brand redesign, modernizing and refreshing the company's image to strengthen its market appeal., Created and implemented a CRM system to improve customer relationship management and streamline operations., Launched an eCommerce store using WordPress and WooCommerce, broadening the company's sales channels., Established a modern inventory management system to enhance product tracking and inventory accuracy.
Bachelor's Degree in Marketing and Advertising
Global Marketing
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Built and optimized websites on WordPress, integrating SEO and eCommerce solutions to expand online presence.
LA FRÁTER
Developed brand positioning and social media strategies, achieving exponential growth and reaching over 25,000 people weekly in a challenging niche., Built a live-streaming platform from scratch for church services, enabling seamless broadcasts across social media., Led a full brand refresh, modernizing the church’s image to strengthen its appeal and relevance., Strengthened community engagement through targeted digital content and consistent branding, enhancing the church's online presence.
OFFICE OF CONGRESSWOMAN CLAUDIA ZAMORA
Developed Congresswoman Claudia Zamora's personal brand from scratch, establishing a strong and impactful public presence., Designed a territorial strategy for her campaign, achieving broad voter support despite working with a limited budget., Secured a record-breaking electoral outcome, making Zamora one of the most-voted women in the western region of El Salvador in recent history., Maximized campaign reach through strategic, cost-effective communication, ensuring strong voter engagement and visibility.
ELSALVADORGRAM.COM
Founded and developed elsalvadorgram.com from scratch, establishing its name, brand identity, color palette, and logo to build a strong, recognizable presence in the digital media landscape., Built the website platform on WordPress and created a complete SEO content strategy to drive organic traffic., Authored over 10,000 SEO-optimized articles, achieving a remarkable reach of over 10 million views per month., Collaborated with more than 20 prominent brands across Central America, including Samsung, Herbalife, ACER, and Kingston, to offer targeted advertising and sponsorship opportunities., Executed digital advertising campaigns that maximized brand visibility and audience engagement, solidifying elsalvadorgram as an influential Top 5 media outlet in El Salvador.
GUATEGRAM.COM
Founded and developed the Guategram brand, establishing it as a key media platform in Guatemala., Created the visual identity and brand style for all social media channels, ensuring cohesive and engaging content., Built the Guategram.com platform on WordPress, optimizing functionality and user experience., Designed and implemented a technical SEO strategy that drove significant organic growth, solidifying Guategram’s online presence.
ARENA
Advised on the image and communication strategies for key political figures, including renowned politician Hugo Barrera., Developed Barrera’s public image and crafted his voice for speeches, establishing a strong, relatable presence in his outreach efforts., Successfully supported Barrera’s campaign, resulting in his election as president of the party with a majority vote., Led image consulting efforts that enhanced the visibility and appeal of various party candidates across El Salvador.
VIVA REPUBLIC
Advised on the foundation of the digital agency, building an optimal team structure to support rapid growth and client engagement., Implemented project management tools such as Trello to efficiently handle over 15 clients simultaneously., Coordinated the creation of more than 30 daily posts across various social media channels, including videos, images, and more, tailored to each client’s brand needs., Developed community management strategies to enhance client assistance through responsive message handling and engagement techniques, ensuring a strong digital presence for each brand.
