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Sergio

Marketing Specialist with diverse digital and communication skills

Contact

La Paz, La Paz Department, Bolivia
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Competencies

Digital MarketingAdvanced

Applied digital marketing strategies and developed content for various platforms.

Data Analysis & VisualizationIntermediate

Utilized tools like Google Analytics, Power BI, and Tableau for tracking KPIs and creating reports.

Communication & Content CreationAdvanced

Led internal and external communications, and created content for social media and articles.

Budget & Financial AnalysisIntermediate

Managed budgets and performed financial analyses for marketing initiatives.

Education

Diplomado
IEBS School
Completed Sep 2022
Bachelor's Degree
Universidad Europea de Madrid
Completed Jun 2021
Digital Marketing course
CEI Escuela de Diseño
Completed Jun 2019
Intensive English Course
Kaplan Institute
Completed Dec 2016

Languages

English
Spanish
Italian

Summary

Experienced marketing specialist with a focus on digital strategies, data analysis, and content creation across diverse markets.

Key Achievements

  • Led digital marketing strategies and communication efforts at Cocinas Ocultas SRL, improving internal and external communication.
  • Implemented KPI tracking and NPS measurement at sales points for performance monitoring.
  • Developed content planning and created articles on sustainability and remittances for Aurapay.

Experience

Marketing and Customer Service Assistant

Cocinas Ocultas SRL
Sep 2022 - October 2024

In charge of developing digital marketing strategies for the Dark Kitchen business model., Development of internal and external communications., Control and measurement through NPS at points of sale and different KPIs., In charge of budget, cost and financial analysis.

Marketing Trainee

Aurapay
Oct 2021 - February 2022

Development of content planning for the Spanish and Dominican market., Development of articles on the 12 ODS on sustainable development., Content creation for LinkedIn and Facebook. The importance of remittances and their impact on the daily economy.

Skills

Digital MarketingData Analysis & VisualizationCommunication & Content CreationBudget & Financial Analysis
Published on CazVid - Jul 3, 2025
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