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Shouvik
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Competencies
Demonstrated experience with Google Ads (SEM/PPC).
Demonstrated experience with Meta Ads Manager.
Demonstrated experience with LinkedIn Ads.
Demonstrated experience with SEO Strategy.
Demonstrated experience with Google Analytics.
Education
Summary
Professional profile
Experience
Digital Marketing Executive
Planned and executed paid media strategies based on business objectives, target audience, budget, and conversion goals.. Conducted audience research, competitor analysis, keyword research, and campaign planning to improve targeting and campaign performance.. Monitored and analysed key performance metrics including CTR, CPC, CPM, CPL, CPA, Conversion Rate, ROAS, and ROI.. Analysed campaign data and website performance using Google Analytics and advertising platform insights to identify optimisation opportunities.. Prepared regular performance reports and actionable insights, communicating campaign results, optimisation activities, and recommendations.. Collaborated with creative and content teams to develop conversion-focused ad creatives and messaging aligned with target audiences.
Advertising Strategist & AI Automation Lead
Designed and executed high-impact Facebook and Google Ads campaigns, consistently delivering strong client ROI across diverse industries.. Built AI-assisted content workflows using Gemini, ChatGPT, and Claude AI to accelerate ad copy generation, content drafting, and performance reporting, cutting manual production time by ~60%.. Used Google AI Studio to prototype and test prompt templates for Meta Ads copy, Google RSA headlines, and landing page content.. Used NotebookLM as a research hub to synthesise client briefs, industry reports, and competitor data into structured strategy documents.. Used Claude AI for structured writing, campaign strategy documentation, and refining prompt frameworks across client accounts.