Sydney - Marketing Director & Content Creator with over 3 years in digital marketing and branding

Develops and executes comprehensive social media strategies to increase engagement and brand awareness.

Leads creative campaigns and visual branding to produce compelling content across multiple platforms.

Creates engaging video and photographic content tailored for digital marketing and brand storytelling.

Designs logos, promotional materials, and branding assets using Adobe Photoshop and Illustrator.

Plans and implements marketing campaigns that align with brand goals and drive measurable results.

Managed Instagram, TikTok, and Facebook content for Tortuga Beach Company and Tortuga Beach Coffee.. Planned and executed creative campaigns, seasonal promotions, product launches, in-store events, and brand collaborations.. Developed themed content days by researching trends, creating concepts, sourcing props, scouting locations, styling products, and directing photoshoots.. Photographed and filmed lifestyle, swimwear, jewelry, coffee, apparel, food, and retail products for digital marketing campaigns.. Directed content featuring models, brand ambassadors, sorority members, fraternity members, and customers while maintaining brand consistency.. Created photography, videography, graphic design, copywriting, flyers, menus, and promotional assets.. Managed content calendars and analyzed campaign performance to optimize engagement and growth.

Own and operate a photography business specializing in commercial, lifestyle, fashion, graduation, couples, headshot, jewelry, product, and food photography.. Plan, style, photograph, edit, and deliver professional galleries for businesses and individual clients.. Create branded imagery for marketing campaigns, websites, social media, and product launches.

Founded and managed an e-commerce business generating $12K+ in total product sales.. Fulfilled 878+ orders while maintaining a 4.8-star customer rating.. Managed branding, product design, product photography, Etsy SEO, advertising, customer service, packaging, shipping, analytics, and social media.

Managed TikTok content strategy through photography, videography, and trend-driven content.. Produced multiple viral videos reaching 362K+ and 305K+ views.. Increased followers from 940 to 3,355 and grew likes from 45.3K to 129.1K.. Planned and directed large-scale content days involving more than 300 chapter members.

Assisted with branding, content creation, marketing campaigns, email marketing, promotional materials, and community events.

Designed logos, flyers, branding materials, and promotional graphics.. Produced product photography and collaborated with the Design Director on branding, e-commerce, and client creative projects.