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Valeria
Content Specialist
Contact
Competencies
Demonstrated experience with Campaign Development.
Demonstrated experience with Brand Voice.
Demonstrated experience with Social Media Strategy.
Demonstrated experience with Storytelling.
Demonstrated experience with SEO.
Education
Languages
Summary
Professional profile
Experience
CONTENT SPECIALIST
Developed the firm's first LinkedIn recruitment campaign, strengthening employer branding through strategic storytelling.
COPYWRITER / CONTENT MANAGEMENT
Created SEO-optimized blog content to improve organic visibility and drive audience engagement.. Created multi-platform content for social media, websites, YouTube, and podcasts.. Developed B2B and B2C messaging strategies that helped connect Latino audiences with the homeownership journey while supporting Loan Officer recruitment.. Managed email marketing content, writing and coordinating newsletters.
Developed creative concepts and messaging for integrated campaigns across digital and traditional channels, translating business objectives into compelling brand stories.. Created naming proposals for brands, events, and hospitality projects.. Partnered with multidisciplinary teams to bring creative concepts to life.