Victoria - E-Marketing Specialist with 3+ years in digital marketing

Executed and monitored digital marketing campaigns on various platforms to achieve promotional goals.

Created and analyzed email campaigns to support lead nurturing and sales efforts.

Managed social media accounts, curated content, and engaged with followers to enhance brand presence.

Analyzed user behavior on websites and landing pages to identify and implement optimization strategies.

Implementing online marketing strategies to promote products or services., Campaign Management: Planning, executing, and monitoring online marketing campaigns across diverse digital platforms, including social media, search engines, email, and websites., Email Marketing: Designing, executing, and analyzing email marketing campaigns, fostering lead nurturing, customer retention, and sales generation., Conversion Rate Optimization: Scrutinizing user behavior on websites and landing pages, identifying optimization opportunities, and implementing targeted strategies to augment conversion rates.

Management of content creation for assigned brands., Strategy Development: Crafting robust digital marketing strategies tailored to the overarching objectives of the organization., Social Media Management: Managing social media accounts, curating compelling content, engaging with followers, and leveraging performance metrics to optimize social media marketing endeavors.

Internal & external documentation; scheduling; assignment management; process development; process improvement; collaboration tools; problem-solving; critical thinking; needs anticipation; data collection & analysis; data quality & integrity; report writing & presenting; managing up, down & across the organization; monitoring of marketing campaigns to promote products and services; website managing; ensuring consistent branding across digital and traditional channels.