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Senior Visual Merchandiser at Edgars with 11 years in Retail Visual Merchandising
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Competencies
Develops and implements effective visual strategies to enhance brand visibility and customer experience.
Designs store layouts that optimize flow and maximize sales opportunities.
Ensures all visual displays adhere strictly to brand standards and promotional directives.
Plans and executes seasonal displays that align with marketing campaigns to drive sales.
Education
Languages
Summary
Dedicated visual merchandiser with over 11 years of experience in designing compelling in-store and window displays, optimizing store layouts, and executing brand guidelines across prominent retail outlets in South Africa.
Key Achievements
- Led high-impact window and in-store displays aligned with seasonal campaigns, boosting customer engagement.
- Executed store layouts and visual standards across multiple locations, enhancing brand consistency.
- Optimized stock flow and KVI prioritization, resulting in improved sales performance.
- Successfully adapted visual presentations based on stock availability, maintaining high visual standards.
- Ensured strict compliance with brand guidelines, contributing to a cohesive customer experience.
Experience
Senior Visual merchandiser
Planned and executed high impact window and in-store merchandising aligned with brand guidelines, seasonal campaigns and promotional calendars. Adapting visual presentations based on stock availability, customer demographics and current fashion trends to maximise commercial relevance. Designed and developed mock-shop environments and head office visual concepts to test customer flow, product placement and commercial impact prior to outs. Led visual merchandising for new store openings and relaunches including pre-opening setup, window installation and in-store presentation. Created mock shop environments to refine customer flow, product placements and commercial impact prior to national roll-out. Implemented head office approved visual concepts to ensure brand consistency from day one across new and existing stores. Analysed stock and sales report to prioritise Key Value Items (KVI) supporting improved sell through and sales performance. Supported (KPI) Key Performance Indicators tracking related to customer engagement foot traffic and Visual standard compliance. Collaborated with store manager, buying, marketing and store operations team to align visual strategy with stock availability and sales objectives
Visual merchandiser/stylist
Executed daily in-store and window visuals merchandising in line with strict brand guidelines and seasonal direction. Maintaining high visual standards across the sales floor, mannequins, promotional areas and constantly checking the system for any new information also checking collateral for upcoming promotions. Assisted with stock replenishment and merchandise rotation. Supported sales teams during busy trading hours, including point of sale assistance when required
Visual merchandiser
Field Work focused on store Optimisation and VM standards execution