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SEO Specialist with 3+ years in Digital Marketing and Search Optimization
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Competencies
Expertise in optimizing website content, meta tags, and structure to improve search engine rankings and user experience.
Proficient in identifying high-impact keywords to drive targeted organic traffic and enhance content strategy.
Skilled in refining website content to maximize relevance, readability, and search engine visibility.
Capable of conducting technical audits to identify and resolve website issues affecting SEO performance.
Experienced in developing strategies to earn high-quality backlinks and improve domain authority.
Education
Languages
Summary
Results-driven SEO expert with over 3 years of experience developing strategic SEO plans that increase organic search rankings, traffic, and conversions across diverse industries. Skilled in technical SEO, keyword research, and content optimization.
Key Achievements
- Developed comprehensive SEO strategies that significantly increased organic traffic and conversions across multiple industries.
- Boosted search engine rankings for core service pages, leading to higher visibility and customer engagement.
- Implemented site audits and content optimization techniques that improved website performance and user experience.
- Enhanced local SEO efforts, resulting in increased local visibility and foot traffic for client businesses.
- Led keyword research and competitor analysis to inform targeted SEO campaigns with measurable results.
Experience
SEO Specialist
Developed and implemented a full-funnel SEO strategy aligned with business goals, focusing on increasing organic visibility, traffic, and conversions for core service pages (House Cleaning, Office Cleaning, Deep Cleaning, Move-In/Out, Airbnb Services).. Optimized on-page SEO elements including meta titles, meta descriptions, headings (H1–H4), image alt attributes, URL structure, and internal links to improve search engine rankings and user experience.. Performed technical SEO audits to identify and resolve site performance issues (crawlability, indexing, site structure, page speed, mobile responsiveness) ensuring the site met SEO best practices.. Built and executed an off-page SEO and link-building strategy, acquiring high-quality backlinks relevant to the home services niche to boost domain authority and referral traffic.
SEO Expert
Developed and executed strategic SEO plans to increase organic search visibility and ranking for Decorita.pk’s core services and product categories, including interior design projects, wallpapers, flooring, window blinds, and décor solutions.. Performed extensive keyword research and competitive analysis using SEO tools like Google Search Console, SEMrush/Ahrefs, and to identify high-intent keywords tailored to Pakistan’s interior décor market and optimize content accordingly.
SEO Executive
Developed and executed a full-funnel SEO strategy tailored to the removals and logistics industry, significantly improving organic visibility for targeted search terms such as London removals, office relocation services UK, house movers London, and related high-intent keywords.. Conducted in-depth keyword research and competitor analysis using tools like SEMrush/Ahrefs to identify top performing keywords in the UK moving services market, driving improved rankings for transactional and informational search queries.. Optimized on-page SEO across all core service pages, including meta titles, meta descriptions, headings, and image alt texts for key pages such as Full House Moves, Business Logistics, Commercial Moving, Storage Solutions, and Packing Services.. Performed regular technical SEO audits to identify and fix issues such as crawl errors, duplicate content, site speed bottlenecks, URL structure problems, and mobile responsiveness.