Ana - UX/UI Designer with 10+ years in digital product design

Applied user research and testing methodologies to inform and validate design decisions, enhancing user satisfaction and usability.

Created high-fidelity prototypes and wireframes for web and mobile platforms, facilitating iterative testing and development.

Built and maintained scalable design systems based on Material Design, HIG, and Atomic Design principles.

Collaborated effectively with product managers, developers, and stakeholders across bilingual teams to align design goals.

Conducted user interviews, surveys, and usability testing to gather insights and inform design improvements.

Designed and developed over 15 high-fidelity advanced prototypes with detailed animations, increasing user engagement by 25%. These solutions were implemented across web and mobile platforms, improving overall usability and reducing navigation time by 20%., Led the implementation of unified design systems that standardized visual and interaction patterns across web applications, browser extensions, and mobile products—reducing development time by 15% and boosting end-user satisfaction through consistency and clarity., Conducted user research through interviews, surveys, and usability testing, translating insights into actionable design improvements. This data-driven approach resulted in a 30% increase in user satisfaction and a 20% reduction in usability issues during early testing phases., Collaborated closely with cross-functional teams—including developers, product managers, marketing, and QA—within agile frameworks in bilingual (English-Spanish) environments. Additionally, I provided mentorship and hands-on guidance to junior designers, fostering their growth and ensuring alignment with best practices in user-centered design and design systems.

Collaborated in designing a loan application product for Banco Azteca, streamlining 8 distinct user and process flows. Achieved a 69% reduction in loan application time within 4 months post-redesign, significantly enhancing operational efficiency and user satisfaction., Collaborated with development and stakeholders to scale the design system and ensure visual and functional consistency., Spearheaded the development of a comprehensive design system using the atomic design methodology, improving design consistency by 40% and boosting efficiency across cross-functional teams, resulting in faster project delivery and seamless scalability.

Designed and delivered 10+ functional prototypes for web, email, and native apps, which contributed to a 25% increase in user dwell time and a 15% improvement in mobile browsing, based on internal A/B testing., Collaborated with interdisciplinary teams to produce compelling visual assets, including illustrations and motion prototypes, enhancing user engagement and satisfaction across digital experiences., Responsible for managing scholarship holders, coordination, review, assignment of activities and promotion of quality in processes, with a focus on continuous improvement.

Close collaboration with Product Designers, Developers, Product Owners and Stakeholders to achieve comprehensive solutions., I ensured visual and functional quality in each sprint through visual QA of 4-6 flows per week, reducing errors in design implementation by 35%.

Development of web proposals for apps, redesigned, improvements on websites. Design and production of audiovisual and interactive materials, as well as support in different communication and teaching strategies., Developed and implemented web solutions for applications, including the redesign and enhancement of websites. Delivered over 10 successful no-code projects leveraging tools like WordPress, and Moodle, which increased website performance by 18% and user engagement by 10%., I created 20+ interactive courses and audiovisual materials that increased online course completion rates by 15%, optimizing the effectiveness of training campaigns nationwide.