This is my profileContact via CazVidJesica
Relocation & Immigration
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Competencies
Applied statistical methods and tools to interpret complex datasets and draw actionable insights.
Designed and optimized queries for data extraction and management within large relational databases.
Created insightful dashboards and reports using tools like Tableau to communicate findings effectively.
Utilized Python for data cleaning, analysis, and automation tasks to streamline workflows.
Built financial models to evaluate investment opportunities and support decision-making processes.
Education
Summary
Experienced data analyst specializing in financial services, proficient in statistical analysis, data visualization, and database management.
Key Achievements
- Led data analysis projects that identified key market trends and informed investment strategies.
- Developed automated dashboards improving reporting efficiency for client portfolio reviews.
- Collaborated with cross-functional teams to implement data-driven solutions increasing accuracy of forecasts.
Experience
Relocation & Immigration
Dedicated a period to manage and navigate the immigration process for relocation to Montreal, Quebec.
Digital, Media & Advocacy Leader
Spearheaded the development and execution of end-to-end digital strategies across 11 countries, driving eCommerce growth and digital transformation with a consumer-centric approach., Oversaw paid media planning and optimization, social listening, and full funnel strategies., Defined relevant framework, roadmap and implementation of the ecommerce, data and digital marketing strategy., Led the omnimedia strategy, ensuring seamless execution from brand awareness to performance, and implemented social listening tools to gain consumer insights and optimize campaigns., Roll-out the international upskilling plan in partnership with HR team and Latam CDO team., Facilitate Best Practices sharing and encouraging our communities including marketing, general management, digital tribes, trade marketing, finance and sales teams.
Digital & Media Manager CPD
Defined and managed the full funnel media strategy and governance across all touchpoints, D2C sites or Retailers., Ensured governance across performance media buying with investment strategy, tracking, delivery, reporting., Designed e-commerce acceleration plans for skincare brands such as L'Oréal Paris and Garnier to emphasize in maximizing the ROI.
Head of Digital Marketing CPD
Directed the digital strategy planning for the Consumer Products Division, encompassing L'Oréal Paris, Maybelline NY, NYX PMU, Garnier, and Vogue Cosmetics., Implemented performance strategies that improved conversion rates in eRetailers and D2C channels by 15%., Championed the digital transformation by defining OKRs, WoW, and RACI, and leveraged data gathering from Virtual Try On and Color My Hair to enhance CRM strategy., Provided efficient strategies for the digital communication of brands, improving the public's engagement with social network content., Implemented targeted SEO strategies for web articles, boosting brand visibility and increasing organic traffic by over 15% in six months.
Social Brand Analyst CPD
Provided the digital communication strategy and optimized digital media for the makeup brands: Maybelline NY and Vogue Cosmetics., Established influencer programs by contact and data analysis to determine the most effective EMV., Used web articles to implement SEO methods and boost the visibility of brands., Assisted customers in determining their needs and delivering very effective campaigns.
Social Media Manager
Developed and executed digital content strategies and communication plans for Mary Kay and Bonus, significantly improving consumer engagement and brand visibility., Utilized social listening to analyze brand sentiment and inform strategic adjustments., Elaborated the digital content strategy of the Mary Kay and Bonus brands, thereby improving consumer engagement., Implemented digital communication plans and monitored the brands' digital media to ensure their proper execution., Analyzed the reports on the outcomes of online marketing initiatives and social networks.
Social Media Strategist
Created the communication strategy and governance for each social media network: Facebook, Instagram, and YouTube., Prepared, analyzed and presented community management, social listening, and digital content reports., Analyzed marketing plan and social media plans to uncover strategic flaws and offered adjustments., Managed brands: Huawei, L’Oréal.
Community Manager
Produced comprehensive content grids for clients on Facebook, YouTube, and Twitter., Generated content reports for each of the brands' social media networks’ performance., Increased audience engagement by leveraging social media trends and challenges., Managed brands: Jeep, Dodge, RAM, Mercedes Benz, Divemotors.