Experienced data analyst specializing in financial services, proficient in statistical analysis, data visualization, and database management.
Applied statistical methods and tools to interpret complex datasets and draw actionable insights.
Designed and optimized queries for data extraction and management within large relational databases.
Created insightful dashboards and reports using tools like Tableau to communicate findings effectively.
Utilized Python for data cleaning, analysis, and automation tasks to streamline workflows.
Career Break
Dedicated a period to manage and navigate the immigration process for relocation to Montreal, Quebec.
L’Oréal CERAN
Spearheaded the development and execution of end-to-end digital strategies across 11 countries, driving eCommerce growth and digital transformation with a consumer-centric approach., Oversaw paid media planning and optimization, social listening, and full funnel strategies., Defined relevant framework, roadmap and implementation of the ecommerce, data and digital marketing strategy., Led the omnimedia strategy, ensuring seamless execution from brand awareness to performance, and implemented social listening tools to gain consumer insights and optimize campaigns., Roll-out the international upskilling plan in partnership with HR team and Latam CDO team., Facilitate Best Practices sharing and encouraging our communities including marketing, general management, digital tribes, trade marketing, finance and sales teams.
L’Oréal CERAN
Defined and managed the full funnel media strategy and governance across all touchpoints, D2C sites or Retailers., Ensured governance across performance media buying with investment strategy, tracking, delivery, reporting., Designed e-commerce acceleration plans for skincare brands such as L'Oréal Paris and Garnier to emphasize in maximizing the ROI.
Postgraduate
Postgraduate
Bachelor of Arts
International Business Technician
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Built financial models to evaluate investment opportunities and support decision-making processes.
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