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Martha

Relationship Manager X- Commercial

Contact

Gaborone, Gaborone, Botswana
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Competencies

Strategic Marketing & Promotions

Demonstrated experience with Strategic Marketing & Promotions.

Brand Visibility & Positioning

Demonstrated experience with Brand Visibility & Positioning.

Stakeholder & Partnership Management

Demonstrated experience with Stakeholder & Partnership Management.

Market Research & Trend Analysis

Demonstrated experience with Market Research & Trend Analysis.

Digital Marketing & Content Management

Demonstrated experience with Digital Marketing & Content Management.

Education

MATERS IN BUSINESS MANAGEMENT
UNICAF UNIVERSITY
2022 - 2024
BACHELOR, TOURISM MANAGEMENT
UNIVERSITY OF DERBY (BAC)
2012 - 2015
CERTIFICATE OF PROFICIENCY, LONG TERM INSURANCE
BOTSWANA ACCOUNTANCY COLLEGE
2019

Summary

Relationship Manager X- Commercial open to new opportunities

Experience

Communications, Marketing & Admissions

Westwood International School
Jan 2019 - Present

Spearhead institution-wide communication and promotional initiatives that have strengthened market presence and elevated community engagement locally and internationally.. Develop and coordinate outreach initiatives that support enrolment growth and enhance school visibility.. Manage digital communication channels and online engagement initiatives, significantly increasing audience interaction and community reach.. Coordinate communication between leadership, families, prospective clients, and external stakeholders to ensure clarity, professionalism, and alignment in messaging.. Build and maintain productive relationships with feeder schools, corporate partners, embassies, and international families.. Organise high-profile events, open days, and community engagement initiatives that strengthen institutional awareness and stakeholder confidence.. Contribute to strategic planning initiatives aimed at improving parent experience, communication efficiency, and institutional positioning.. Monitor audience engagement trends and utilise insights to improve outreach effectiveness and communication strategies.

Marketing & Client Relations Assistant Manager

MYFOODNESS
Jan 2018 - Jan 2019

Managed strategic relationships with restaurant partners, contributing to increased customer activity and platform expansion.. Coordinated operational initiatives that improved efficiency and reduced overhead costs.. Developed and implemented audience engagement initiatives that increased online interaction and strengthened platform awareness.. Monitored campaign performance and interpreted analytics to support operational and promotional decision-making.. Supervised customer-service teams and logistics operations to improve service delivery and operational coordination.. Assisted in strengthening market presence through targeted communication and engagement activities.

Content Coordinator

BRAND ENGAGE
Jan 2017 - Jan 2018

Managed digital communication and audience engagement initiatives for multiple corporate clients including BH Botswana, BBi, and Fego.. Produced high-quality digital content that improved online interaction and increased audience reach.. Supported lead generation initiatives through targeted digital engagement tools and landing page strategies.. Designed streamlined digital templates and improved content development workflows.. Prepared analytical reports highlighting campaign performance and audience behaviour trends.. Utilised digital analytics to improve audience targeting and communication effectiveness.

Marketing Officer

AFRICA FUNDERS
Jan 2015 - Jan 2017

Developed client acquisition processes that improved prospect conversion and engagement outcomes.. Managed digital communication initiatives across website and social media platforms to strengthen organisational visibility.. Supported lifecycle engagement initiatives through automation tools and audience nurturing processes.. Assisted in managing marketing expenditure while supporting revenue-generation objectives.. Contributed to strategic outreach initiatives that enhanced organisational awareness and engagement.

Skills

Strategic Marketing & PromotionsBrand Visibility & PositioningStakeholder & Partnership ManagementMarket Research & Trend AnalysisDigital Marketing & Content Management
Published on CazVid - Oct 16, 2026
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