Matthew - Market Research Manager with 10+ years of experience in B2B/B2C research

Los Angeles, California, United StatesRemoteen

Led comprehensive market research projects for major clients like Disney, Apple, and Starbucks, managing end-to-end processes.

Managed a research team at New Hope Network, improving internal processes and supporting strategic insights for industry clients.

Contact via CazVid

Published on CazVidOpen to remote

Summary

Versatile market researcher with over a decade of experience leading end-to-end projects for Fortune 500 clients and industry associations. Skilled in research design, analysis, stakeholder management, and process optimization.

Key Achievements

Directed market research efforts at SEMA, delivering actionable insights that supported a $50+ billion industry and generating over $2M cost savings through reporting programs.

Skills

Market ResearchExpert

Expertise in designing, executing, and analyzing B2B and B2C research projects across various industries.

Project ManagementAdvanced

Led multiple research projects from proposal to report delivery, ensuring timely and within-budget execution.

Data AnalysisAdvanced

Performed complex data processing and analysis to generate strategic insights and actionable recommendations.

Client ConsultationIntermediate

Worked closely with clients to define objectives, optimize methodologies, and deliver tailored research solutions.

Team Leadership

Experience

Market Research and Project Management Consultant

Freelance

Nov 2023 - Present

Providing contract/project work to both agency and client-side market research teams, ranging from expert consulting/support to end-to-end project leadership, including: Project scoping, design, and pricing., Expert guidance on refining and optimizing project objectives, survey instruments, and...

Director, Custom Market Research

New Hope Network

Sep 2022 - Nov 2023

Led the custom market research efforts of an in-house boutique agency., Conducted B2B and B2C research on behalf of industry clients, other teams within the company, and sister brands within the Informa (parent company) network of businesses., Managed a small team of veteran market researchers,...

Market Research Manager

Specialty Equipment Market Association

Apr 2016 - Aug 2022

Provided end-to-end management of both in-house and outsourced, B2B and B2C market research for both internal use and public distribution/sale., Led DIY and outsourced market research projects aimed at improving the strategic decision-making of both the association and the $50+ billion industry it...