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Shipra
Strategist
Contact
Competencies
Demonstrated experience with Adobe Creative Cloud.
Demonstrated experience with Mediaocean.
Demonstrated experience with OMG- Omni Marketing Tools.
Demonstrated experience with MS Office.
Demonstrated experience with SAP.
Education
Summary
Professional profile
Experience
Strategist
Managed multi-channel campaigns (digital, social, broadcast) for Mercedes-Benz, McDonald’s, and McCafé-Keurig, aligned with client goals and audience insights.. Delivered data-driven client facing presentations on media strategies, performance analyses, and campaign tactic structure.. Collaborated with cross-functional teams and partners to execute impactful and efficient campaigns while fostering strong client relationships and representing OMD at industry events.. Shared emerging media trends and POVs to keep client strategies innovative, competitive and creative.
Marketing Co-op Intern
Developed and orchestrated strategic digital campaigns, resulting in a 18.5% increase in client engagement.. Applied content writing and digital innovation for marketing initiatives to enhance digital presence.. Effectively designed the entire brand website through CMS, ensuring SEO implementation, visual coherence and creativity.. Provided art direction for consistent branding strategies- creating brand guidelines, and digital assets.
Client Services Executive
Developed and implemented social media strategies for clients like Courtyard by Marriott, contributed to client acquisition and retention.. Crafted engaging content and provided analytical reports for client meetings, contributing to a 36% growth in client acquisition.. Assisted in creating effective marketing channels and enhancing brand visibility.
Communication and Financial Shared Services (COFS) Intern
Drove sales through diverse marketing strategies, including content curation and trend analysis. Assisted the Communications Manager in implementing organizational communications.. Executed SEO and retargeting campaigns for amplified brand visibility, driving a 31% increase in website traffic.. Collaborated with international stakeholders across Germany, the UAE, and other global offices to support cross-border initiatives.