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Syed

On-Page Team Lead

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Islamabad, Islamabad, PK
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Competencies

Keyword Research & Intent

Demonstrated experience with Keyword Research & Intent.

Meta & Heading Optimization

Demonstrated experience with Meta & Heading Optimization.

E-Commerce SEO

Demonstrated experience with E-Commerce SEO.

Content Writing & Copywriting

Demonstrated experience with Content Writing & Copywriting.

Image SEO & Alt Tags

Demonstrated experience with Image SEO & Alt Tags.

Education

Intermediate, Science
Johar Degree College, Karachi
Completed 2017
Matriculation, Computer Science
The Cambridge Education, Karachi
Completed 2015

Languages

UrduNative
EnglishProfessional Working Proficiency

Summary

Professional profile

Experience

On-Page Team Lead

TEK HERO
Apr 2024 - Present

Grew tvjackets.com from zero organic presence to 39,000+ daily impressions and 130+ daily clicks within 16 months — a verified 17x impressions increase and 10x clicks increase (Google Search Console data).. Improved the website's average keyword ranking position from ~34 to ~8 across the entire domain — consistently placing key product pages on Google's first page for competitive fashion and leather jacket keywords.. Ranked the Supreme Spider-Man Jacket product page to position 3.5 on Google — generating 14,227 clicks and 220,332 impressions as the highest-performing page on the website.. Achieved 46.92% CTR for the brand keyword 'tv jackets' at position 1.35 — establishing strong brand authority and trust in search results.. Drove organic traffic across 5 major international markets simultaneously: USA (20,823 clicks), UK (2,642), Canada (1,722), Germany (1,511), and Pakistan (1,498).. Achieved 9,100+ AI citations from Microsoft Copilot and partner AI platforms within 3 months — verified via Bing Webmaster Tools AI Performance dashboard — demonstrating measurable GEO impact.. Pioneered Generative Engine Optimization (GEO) strategies — enabling client content to appear in AI Overviews (Google) and AI-powered search results on ChatGPT, Gemini, and Perplexity.. Completed a full on-page SEO content project for www.truevarsity.com in April 2026 — delivering all product pages, static pages, policies, and optimized content within 15 days.. Led the On-Page SEO team, managing meta optimization, content strategy, internal linking, and technical audits across multiple e-commerce client websites.. Promoted from Junior SEO Executive to SEO Executive and then to On-Page Team Lead within one year of joining.

Junior SEO Executive

DEPLOY A WEB
Jan 2022 - Mar 2024

Began as a Trainee SEO, mastering e-commerce fundamentals: product hunting, product uploading, metadata optimization, and image SEO for fashion and leather jacket niche websites.. Conducted in-depth keyword research for fashion keywords — analyzing search intent, keyword difficulty, CPC, and volume, with a focus on movie, TV series, gaming, and anime leather jackets.. Optimized all on-page elements: meta titles, descriptions, H1–H6 headings, alt tags, and internal/external linking for WordPress-based fashion stores.. Wrote and published SEO-optimized fashion blogs, product reviews, and articles — building topical authority in the leather jacket and celebrity fashion niche.. Progressed into Off-Page SEO: built quality backlinks, managed guest posting outreach, maintained business listings, and executed organic branding campaigns.. Mastered Technical SEO: website speed optimization, fixing HTTP errors (301, 404, 403, 50x), crawl error resolution, DA/PA improvement, and Core Web Vitals analysis.. Monitored performance using Google Analytics and Google Search Console — reporting on organic traffic, keyword rankings, and CTR improvements.

Skills

Keyword Research & IntentMeta & Heading OptimizationE-Commerce SEOContent Writing & CopywritingImage SEO & Alt Tags
Published on CazVid - Aug 29, 2026
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