Business Development & Lead Generation Specialist (B2B Prospecting & Lead Qualification)

Business Development & Lead Generation SpecialistB2B Prospecting & Lead Qualification | Industrial AutomationHackensack, NJ | Onsite Monday–Friday

Are you someone who enjoys finding new business opportunities, identifying the right decision-makers, and turning cold prospects into qualified sales conversations?

Our client, an established global technology company specializing in advanced automation solutions, is seeking an Business Development & Lead Generation Specialist to help drive the continued growth of its U.S. business.

This is a hands-on, front-end business development role combining proactive outbound prospecting with inbound lead qualification. The primary emphasis is on generating net-new opportunities through research, cold calling, email and LinkedIn outreach, while also responding to and qualifying inbound interest.

This is an ideal opportunity for someone who genuinely enjoys the hunt — researching the market, opening doors, building relationships from scratch, and creating new pipeline.

What You’ll DoProactively identify and research new target companies, projects, and business opportunitiesFind and engage key decision-makers and stakeholdersConduct consistent cold calling and outbound prospecting through phone, email, LinkedIn, and other channelsBuild targeted prospect lists and develop new relationships from the ground upConduct initial discovery conversations to understand business needs, projects, timing, stakeholders, and potential fitQualify prospects and convert initial conversations into qualified meetings and opportunities for SalesMaintain consistent follow-up throughout longer, project-based sales cyclesManage prospecting activity, contacts, follow-ups, and qualification information within the CRMRespond to and qualify inbound opportunities as neededProvide a clear, well-documented handoff of qualified opportunities to the Sales team

What We’re Looking For3+ years of B2B outbound sales, business development, prospecting, or lead-generation experienceProven experience with cold calling and generating net-new business opportunitiesComfortable independently researching target accounts and identifying appropriate decision-makersExperience generating meetings and qualified opportunities rather than relying primarily on inbound leadsExperience within industrial automation, engineering, building systems, construction, capital equipment, manufacturing, or another technical/project-based B2B environment strongly preferredComfortable learning sophisticated technical products and communicating effectively with prospective customersStrong communication, persistence, organization, and follow-throughExperience using CRM and sales-prospecting toolsSelf-motivated, resourceful, and comfortable taking ownership of pipeline-generation activityAbility to work onsite Monday–Friday in Hackensack, NJMust be authorized to work in the United States without current or future employer sponsorship

Why Consider This Opportunity?⚡ Competitive Base Salary + incentive compensation🎯 A true new-business development role where your ability to create opportunities matters🤖 Work with sophisticated automation technology and complex, project-based solutions📈 Play an important role in expanding the company's U.S. sales pipeline