Chief Marketing Officer

Job Description Full-TimeRemote5.000 - 6.000 USD
What we need you to tackle
What We're Looking For (Requirements & Wishlist) Core Experience & Revenue Growth 10+ years of hands-on e-commerce leadership experience. Proven experience scaling a direct-to-consumer (D2C) brand from at least $10M to $50M+ in annual revenue. Experience leading both strategy and execution as a hands-on operator, rather than solely managing agencies.
Non-negotiable hard skills
Digital MarketingDigital StrategyMarketing StrategyProduct MarketingE-commerce marketing
Your day-to-day
Develop and complete comprehensive marketing strategies aligned with organizational goals to increase brand awareness and market share.Lead multichannel marketing campaigns across digital platforms—including social media, email, SEO, content marketing, and advertising—to maximize reach and engagement.Oversee the creation of high-quality content tailored for various channels, ensuring consistency in messaging and branding.Take full P&L ownership with direct responsibility for profitable growth and efficient budget allocation across all marketing activities.Drive e-commerce growth through targeted digital marketing campaigns focused on enhancing user experience, conversion rates (CRO), AOV, and repeat purchase rates.Build and scale marketplace presence across key platforms, including Shopify Plus, Amazon Seller Central, and TikTok Shop.Monitor and optimize core financial and performance metrics: CAC, LTV, contribution margin, and ROAS.Build, coach, and manage high-performing e-commerce teams while holding agencies and vendors accountable through measurable KPIs.
Nice to haves
Ensure accurate tracking and unified reporting by implementing GA4 events, server-side tagging, Shopify/attribution integrations, and actionable dashboards for KPIs.Develop segmented lifecycle programs (welcome, post-purchase, winback) in Klaviyo/SMS to increase repeat purchase rate and LTV while protecting deliverability.Analyze cohorts and purchase behaviors to identify retention levers, set LTV:CAC targets, and prioritize offers, content, and channels for sustainable growth.