Digital Marketing Manager & Content Editor

About the RoleWe are looking for a Digital Marketing Executive & Content Editor to take ownership of our social media content and help strengthen our digital presence across Instagram, Facebook, TikTok, YouTube, LinkedIn and other relevant platforms.The company operates in the investment properties and vacation rental space in Florida, with an existing presence across platforms such as Airbnb and property-related channels. We are looking for someone who can transform our existing property footage, photos and raw content into engaging, professional and platform-specific content.This is a hands-on content and social media role. The ideal candidate should be able to take an idea or raw footage and turn it into polished, publish-ready content while understanding what drives reach, engagement, audience growth and ultimately business leads.Key Responsibilities1. Social Media ManagementManage and maintain the company's social media presence across Instagram, Facebook, TikTok, YouTube, LinkedIn and other relevant platforms.Develop and maintain a consistent content calendar.Research current trends, formats, sounds, hooks and content opportunities relevant to real estate, vacation rentals, travel and property investment.Write engaging captions, hooks, CTAs and platform-specific copy.Schedule and publish approved content.Monitor comments, messages and audience engagement where required.Track content performance and provide regular insights and recommendations.2. Short-Form Video ContentEdit and produce engaging Instagram Reels, TikToks and YouTube Shorts.Work with raw footage, property videos, photos and other assets provided by the company.Create videos that are visually engaging and optimized for retention and engagement.Add captions, subtitles, transitions, music, graphics, animations and other elements where appropriate.Repurpose existing content into multiple formats and platforms.Keep up with current short-form video trends and best practices.3. Content Creation & EditingCreate static posts, carousels, property showcases, educational content and promotional content.Develop content around: Properties and vacation rentals Property features and amenities Travel and destination content Real estate/investment-related education Behind-the-scenes content Guest experiences and testimonials Company/team content Maintain consistent visual quality and brand identity.4. Content Strategy & GrowthDevelop ideas to increase reach, engagement and audience growth.Identify content formats that perform well and replicate successful concepts.Analyze performance metrics such as: Reach Impressions Views Watch time Engagement rate Followers gained Shares and saves Website/profile visits Leads generated Recommend improvements based on actual performance data.Required ExperienceProven experience in social media management and content production.A strong portfolio of previous work is mandatory.Candidates must identify the social media accounts/channels they currently manage or previously managed.Candidates must clearly explain what they personally handled for each account.Experience managing established or large accounts is strongly preferred.Candidates whose portfolio consists primarily of personal accounts or very small pages may not be considered.Demonstrated experience creating short-form video content.Ability to work independently with raw footage and produce finished, publish-ready content.Portfolio RequirementCandidates must provide a portfolio during the application process.For each major account/project, candidates should provide:Account/page name or link, where possiblePlatform(s)Approximate follower count when they managed itDuration of involvementTheir exact responsibilitiesWhether they handled: Strategy, Content creation, Video editing, Copy/captions, Posting, Community management, Analytics Examples of content they personally createdMeasurable results, where available:Follower growthReachEngagementViewsLeadsConversionsReference/contact information for verification, where appropriateCandidates should be prepared to demonstrate that the work shown in their portfolio was personally completed by them.Technical SkillsExperience with some or all of the following is preferred:Video EditingAdobe Premiere ProAfter EffectsDaVinci ResolveCapCutFinal Cut ProDesignCanvaAdobe PhotoshopAdobe IllustratorSocial Media / SchedulingMeta Business SuiteYouTube StudioTikTok Business toolsLaterBufferHootsuiteMetricoolSimilar social media management platformsCandidates do not need to know every tool. Strong practical ability and quality of work are more important than the specific software used.Performance BonusA monthly performance bonus may be introduced based on agreed KPIs such as:Consistent content deliveryContent qualityEngagement growthAudience/follower growthReach and viewsLead generationOverall improvement in social media performancePerformance bonuses should be tied to clearly defined and measurable targets, rather than follower count alone.Most importantly, we want to see proof of results—not just claims of experience.