Director of Paid Search – Hartford, CT
Published on CazVidat Employer
Lead paid search campaigns for insurance brands as a remote-eligible Director of Paid Search in Hartford. Requires health insurance open enrollment experience.
Salary
Not provided
Location
United States
Employment type
Full time
Workplace
Remote
Director of Paid Search – Hartford, CT
United States
Job description
Lead paid search strategy and performance marketing for insurance brands as the Director of Paid Search. This remote-eligible, full-time role focuses on generating quality leads and calls, growing client campaigns, and maximizing return on investment in a regulated, fast-paced environment.
Responsibilities
- Develop and execute paid media strategies that generate qualified leads for insurance clients.
- Help create and optimize digital assets that support customer lead generation and incoming calls.
- Apply knowledge of CMS, Medicare, and other regulatory requirements to maintain compliant lead-generation experiences.
- Forecast response and call volumes, and adjust campaign activity to manage demand at critical times.
- Monitor campaign results, including call conversion quality, and report performance with recommendations for improvement.
- Forecast and optimize budgets to improve ROI, including predicting cost per unique call (CPUC).
- Adapt keyword bids to seasonal pricing and market conditions while maintaining call-volume thresholds and protecting profit margins.
- Stay current on industry trends, regulations, and best practices, applying relevant ideas and technologies.
Requirements
- At least five years of digital marketing experience, focused on paid search and lead generation.
- Required: experience managing paid search lead-generation campaigns for health insurance companies during open enrollment.
- Demonstrated ability to optimize paid search campaigns, manage budgets, and analyze performance data.
- Ability to forecast call volume and respond to changing market conditions.
- Knowledge of CMS, Medicare, or other applicable regulatory environments.
Job details
- Location: Hartford, Connecticut, United States
- Work arrangement: Remote eligible
- Employment type: Full-time
Frequently asked questions
Is this Director of Paid Search position remote or on-site?
This is a full-time role that offers the flexibility of remote work.
What kind of experience do I need for this role?
You should be a seasoned digital marketer passionate about paid search and lead generation within the insurance sector.
What will my main responsibilities be in this position?
You will lead strategic paid search campaigns focused on generating high-quality insurance leads and optimizing media spend to maximize ROI.
What kind of company will I be working for?
You will join a leading performance marketing company based in Hartford, Connecticut, dedicated to transforming how insurance brands engage with their audiences.