Director of Paid Search Jobs in Hartford, CT
Published on CazVidat Employer
Explore a remote-eligible Director of Paid Search role in Hartford, CT. Lead insurance campaigns, optimize call generation, budgets, and performance.
Salary
Not provided
Location
United States
Employment type
Full time
Workplace
Remote
Director of Paid Search Jobs in Hartford, CT
United States
Job description
Lead paid search strategy and performance marketing for insurance lead-generation campaigns as a remote-eligible Director of Paid Search based in Hartford, Connecticut. This role focuses on growing client results, generating quality calls, and optimizing campaigns across changing market conditions.
Responsibilities
- Develop and execute strategic media campaigns that generate quality leads and calls for insurance clients.
- Contribute to the development of digital assets that support customer lead generation.
- Apply knowledge of CMS, Medicare, and other regulatory environments to help maintain compliant digital lead-generation experiences.
- Forecast response and call volume, and adjust campaigns to manage demand during critical periods.
- Monitor campaign performance, call-conversion quality, and key metrics; report results and recommend optimizations.
- Track industry trends, regulations, best practices, and emerging technologies.
- Forecast and optimize budgets to maximize return on investment, including cost per unique call (CPUC).
- Adapt keyword bids to seasonal trends and marketplace conditions while maintaining minimum call-volume thresholds and protecting profit margins.
Requirements
- At least five years of digital marketing experience, with a focus on paid search and lead generation.
- Required: experience managing paid search lead-generation campaigns for health insurance companies during open enrollment.
- Experience with insurance marketing, campaign forecasting, performance reporting, and budget optimization is valuable.
Position details
- Job title: Director of Paid Search
- Location: Hartford, Connecticut, United States
- Work arrangement: Remote eligible
- Employment type: Full-time
Frequently asked questions
Is this Director of Paid Search position remote or on-site?
This is a full-time role that offers the flexibility of remote work.
What kind of experience do I need for this role?
You should be a seasoned digital marketer passionate about paid search and lead generation within the insurance sector.
What will my main responsibilities be in this position?
You will lead strategic paid search campaigns focused on generating high-quality insurance leads and optimizing media spend to maximize ROI.
What kind of company will I be working for?
You will join a leading performance marketing company based in Hartford, Connecticut, dedicated to transforming how insurance brands engage with their audiences.