Event Marketing Manager
External job listingat Copado
Lead Copado’s North American event strategy, operate Tier 1 events, and support pipeline growth through meetings, activations, and AI-driven insights.
Salary
Not provided
Location
Denver, United States
Employment type
Full time
Workplace
Not provided
Event Marketing Manager
Denver, United States
Job description
About the role
Copado is the #1 DevOps Platform for Salesforce and the Cloud. Its AI-enabled DevOps platform enhances people's ability to orchestrate business application development in the agentic age and supports digital transformation for 1,500+ innovative brands. The platform brings non-technical admins and pro-code developers together and helps enterprises scale end-to-end software delivery across multi-cloud environments.
Copado is seeking a proactive and detail-oriented Marketing Manager to lead its North American event strategy. The Event Marketing Manager will act as the captain of the show floor for marquee events, including Salesforce World Tours, TDX, and Dreamforce, working with Marketing, Sales, and Product to support sales, high-quality meetings and activations, and high ROI.
Responsibilities
- Operate Tier 1 events as a primary demand generation channel and support a shift from brand awareness to measurable pipeline generation and acceleration.
- Own the strategy for maximizing face-to-face time. Work with Sales leadership and field marketing to pre-book prospect and customer meetings, executive dinners, and networking events.
- Ensure dedicated meeting rooms are used effectively to accelerate deals and host executive meetings.
- Use AI-driven insights and tools to enhance the prospect and customer experience, personalize pre-event outreach with data, and support precise onsite meeting matchmaking.
- Execute internal rollouts for Sales and BDR teams, providing rules of engagement, target attendee intelligence, messaging playbooks, and sales-ready templates and kits.
Key facts
- The role leads Copado’s North American event strategy.
- Marquee events include Salesforce World Tours, TDX, and Dreamforce.
- The role works with Marketing, Sales, and Product.
Frequently asked questions
What does the Event Marketing Manager do?
The role leads Copado’s North American event strategy and operates Tier 1 events as a demand generation channel.
Which events are part of the role?
Marquee moments include Salesforce World Tours, TDX, and Dreamforce.
Which teams does the role work with?
The role works with Marketing, Sales, and Product, and executes internal rollouts for Sales and BDR teams.