Marketing Associate

Marketing Associate
Overview
Our client is seeking a creative, organized, and commercially mindedMarketing Associate to support the firm’s marketing, investor relations, and business development efforts.This role will help strengthen their presence across the commercial real estate andinvestment management markets by developing high-quality content and communications for borrowers, investment sponsors, investors, and other industry stakeholders.The Associate will work closely with the Investor Relations, Investment, and BusinessSupport teams to turn the firm’s transactions, market insights, people, and expertise into compelling external communications. The ideal candidate is a strong writer and project manager who is comfortable moving between strategy and execution and brings a thoughtful, modern approach to content, digital marketing, events, and stakeholder engagement.Key Responsibilities
Marketing & Content Development
• Support the development and execution of the firm’s marketing and communicationsstrategy.• Help manage the firm’s content calendar, identifying opportunities aroundtransactions, market developments, firm initiatives, events, and other timelymoments.• Develop written and visual content for LinkedIn, email campaigns, presentations,the company website, and other external channels.Work with senior professionals and subject-matter experts to translate investmentperspectives and market insights into clear, engaging content.Assist in developing thought leadership, transaction stories, employee features,market commentary, video concepts, and other content that differentiates the firm inthe marketplace.• Maintain consistency in messaging, tone, and visual presentation across externalcommunications.
Borrower & Sponsor Marketing
Support marketing initiatives designed to strengthen relationships with existingborrowers and investment sponsors and increase awareness among prospectivepartners.Help create sponsor-focused campaigns highlighting the company’s capabilities,Develop borrower and sponsor communications, transaction announcements,case studies, market updates, and relationship-building content.Conduct competitor and market research to identify industry trends, borrowerpriorities, and opportunities to differentiate the firm.Work with investment professionals to identify relevant and timely touchpoints withsponsors between transactions.
Digital & Social Media
Support the firm’s social media strategy, with a particular focus on LinkedIn.Draft and coordinate social content featuring transactions, firm news, marketperspectives, employees, events, and executive thought leadership.Help develop more human and engaging content formats, including short-formvideo, interviews, behind-the-scenes content, and employee perspectives.Monitor engagement and identify content themes and formats that resonate mosteffectively with the firm’s audiences.Stay current on evolving social media, digital marketing, and content trendsrelevant to financial services and commercial real estate.
Investor Communications
Partner with the Investor Relations team to prepare polished investor-facingcommunications and materials.Assist with investor presentations, quarterly communications, fundraisingmaterials, firm updates, and other investor content.Support the planning and execution of the firm’s Annual Investor Meeting, includingpresentations, event materials, communications, and attendee experience.Help maintain consistency in messaging across investor communications and otherexternal-facing materials.
Events & Industry Engagement
Support the planning and execution of investor, borrower, and industry events,including conferences, webinars, roadshows, panels, and proprietary events.Develop event presentations, invitations, promotional materials, social content,and post-event communications.Track relevant industry conferences, speaking opportunities, sponsorships, andevents that could enhance the company’s visibility and relationships.Coordinate with internal teams and external vendors to ensure events andmaterials reflect the firm’s brand.
Marketing Analytics & Operations
Use CRM, email marketing, social media, and website data to track engagementand campaign performance.Assist with regular reporting on key marketing metrics, including audience growth,email engagement, social performance, and campaign results.Maintain and improve marketing lists, audience segmentation, campaignworkflows, and contact data.Use performance data to identify opportunities to improve future campaigns andcontent.Support ongoing improvements to marketing processes, tools, and templates.
Qualifications
• Bachelor’s degree in marketing, communications, business, journalism, finance, ora related field.• 2–5 years of relevant professional experience in marketing, communications,investor relations, financial services, commercial real estate, or a related industry.•Strong writing, editing, and communication skills.Ability to translate complex business or investment topics into clear, engagingcontent.•Strong project management and organizational skills with excellent attention todetail• Experience creating content for digital and social media platforms, particularlyLinkedIn.• Strong visual judgment and experience with Canva, Adobe Creative Cloud,PowerPoint, or similar design tools.• Familiarity with CRM and email marketing platforms; Salesforce experience is aplus.• Comfort working with data and marketing analytics to assess performance.• Ability to work collaboratively with senior professionals and multiple internal teams.Interest in commercial real estate, investment management, or private marketsstrongly preferred.
What Success Looks Like
A successful Associate will help Basis produce more distinctive, timely, and effectivemarketing, rather than simply more content.This person will become a trusted partner to internal teams by helping identify strongstories, developing high-quality communications, improving digital engagement, andensuring that the firm shows up consistently and professionally across sponsor, investor,and industry touchpoints.