Marketing Specialist

About the CompanyWe are seeking an experienced, strategic, and highly creative Marketing Specialist to lead our social media management and digital content production initiatives. In this role, you will be responsible for translating our brand identity into compelling digital assets, driving cross-platform engagement, and expanding our online market share. The ideal candidate possesses a unique blend of strategic marketing insight, professional graphic design capabilities, and high-quality video production skills.
About the RoleIn this role, you will be responsible for translating our brand identity into compelling digital assets, driving cross-platform engagement, and expanding our online market share.
ResponsibilitiesGraphic Design: Develop, design, and produce high-quality, brand-compliant visual assets for corporate social channels (LinkedIn, Twitter/X, Facebook, Instagram) using Adobe Creative Cloud or advanced design platforms.Multimedia Production: Conceptualize, script, film, and edit professional video content—ranging from short-form social reels to executive interviews and product demonstrations.Copywriting: Draft sophisticated, audience-specific copy and thought leadership pieces optimized for various professional platforms.Editorial Calendar: Own and manage the comprehensive multi-channel content calendar, ensuring alignment with corporate milestones, product launches, and broader marketing objectives.Brand Governance: Maintain a consistent corporate voice, visual identity, and messaging standard across all public-facing digital touchpoints.Community Moderation: Monitor active social channels, facilitate professional community engagement, and manage customer inquiries in collaboration with internal.
QualificationsEducation: Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
Required SkillsProfessional Experience: 3–5 years of dedicated experience managing professional brand accounts, preferably within a corporate or agency environment.Design Proficiency: Advanced skill level in Adobe Photoshop, Illustrator, and InDesign (or equivalent enterprise design suites).Video Production: Demonstrated experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and a strong command of lighting, audio, and framing.Analytical Capability: Proven experience utilizing native platform analytics, Google Analytics, and social media management tools (e.g., Sprout Social, HubSpot, Hootsuite).Exceptional written and verbal communication skills.Strong project management abilities with the capacity to juggle multiple deadlines.Portfolio Requirement: A professional portfolio demonstrating proficiency in corporate graphic design and high-quality video production is mandatory for consideration.