Marketo Developer

Position: Marketo Developer
Location: Remote
Experience: 12+ Years
Required Skills & Experience
12+ years of experience in Marketing Technology Architecture, Marketing Operations Engineering, or a related technical domain.
Strong hands-on expertise in Marketo, including:
Program Architecture
Lead Lifecycle Design
Custom Objects
API Integrations
Database Hygiene & Optimization
Experience designing and implementing enterprise MarTech ecosystems, integrating:
Marketing Automation Platforms (MAP)
Customer Data Platforms (CDP)
CRM (Salesforce preferred)
Event Platforms
Data Warehouses
Strong experience with Braze or similar customer engagement platforms:
Journey Architecture
Event Schemas
API Integrations
Proven expertise leading platform migrations, including:
Data Migrations
System Consolidations
Subsidiary Onboarding
Experience with integration technologies:
REST APIs
Webhooks
Reverse ETL (Hightouch, Census)
iPaaS Platforms (Workato, Zapier, MuleSoft, etc.)
Strong understanding of:
Lead & Contact Data Models
Identity Resolution
Deduplication
Consent Management
Salesforce CRM Synchronization
Experience implementing data governance and compliance frameworks:
GDPR
CCPA
Consent Capture
Data Residency
Ability to convert complex business requirements into scalable technical architecture and documentation.
Preferred Skills
Experience with AI-powered or Agentic Marketing workflows:
LLM-assisted Lead Scoring
Intelligent Routing
Content Personalization
Marketing Automation
Experience with CDP platforms such as:
Segment
RudderStack
Experience supporting multi-brand or multi-subsidiary MarTech environments.
Exposure to Community Platforms:
Discourse
Khoros
Higher Logic
Experience integrating Event Platforms:
ON24
Hopin
Cvent
Comfortable working with SQL, Data Warehouses, Event Schemas, and Data Engineering teams.
Previous experience in a B2B SaaS organization with a Product-Led Growth (PLG) model.