National Sales and Marketing Director

Position Overview:This role will be responsible for leading and driving all sales and marketing initiatives, managing key customer relationships, developing strategic plans, and overseeing the execution of key initiatives for a growing $18M industrial business. The Director of Sales and Marketing will report to the President/CEO and work with the senior leadership to align their team of Sales, Marketing, Product and Customer Service Managers with overall business objectives.
This position represents an exciting opportunity for an ambitious manager with a proven track record in sales, marketing, and strategic growth to step into a director-level leadership role with hands-on functional ownership. The role has an on-site expectation in Milford Center, OH with a minimum of 30% business travel.
Key Responsibilities:Leadership and Commercial Strategy:Lead the sales and marketing teams to achieve revenue, profitability and growth targets.Develop and deploy the value proposition across products, markets, and customer segments.Collaborate with leadership to set long-term strategic goals and alignment with operations.Collaborate with Operations, Quality, Inventory, and Finance across objectives and results.Identify and mitigate risks to customer markets, pricing erosion, compliance, and volatility.Sales Management:Build and manage key relationships to enhance market position and customer satisfaction.Analyze data and performance to identify opportunities for improvement and sales strategies.Ensure that sales processes and methodologies are effective and aligned to best practice.Develop annual revenue budgets and quarterly revenue forecasts.Maintain price discipline and governance to balance competitiveness, margin, and value.Marketing Leadership:Oversee marketing and drive digital, content creation, brand, PR, trade shows, and advertising.Manage the marketing budget to ensure resources are allocated effectively to maximize ROI.Implement lead generation strategies to drive demand and increase visibility for products.Ensure Product, Price, Place, and Promotion are aligned to the commercial strategy.Team Development and Performance Management:Foster a high-performance culture built on accountability and continuous improvement.Provide regular coaching, development, and performance reviews to the teams.Encourage innovation and a solutions-oriented approach to solving customer problems.Reporting and Metrics:Develop and present sales, marketing and customer service performance and key metrics as well as progress toward strategic initiatives to the executive team and Board of Directors.Partner with Finance to support lender reporting, covenant compliance, forecasting accuracy, and cash-flow visibility related to revenue performance.Prepare and present revenue forecasts, backlog analysis, pipeline health, and customer concentration metrics for use in bank reviews, audits, and financing discussions.
Qualifications:Bachelor's degree in Business, Marketing, or a related field; MBA is preferred.8 years in B2B industrial sales and marketing, with at least 5 years in a senior leadership role.Demonstrated competency in sales, marketing communications, and digital marketing.Experience managing customer relationships, driving acquisition, and long-term partnerships.Leadership, communication, and interpersonal skills with ability to influence and collaborate.Data-driven and results-oriented, with ability to make decisions on insights and performance.Ability to thrive in a fast-paced, dynamic environment while maintaining a strategic growth focus.