Paid Ads & SEO Specialist

About the role

NORY, a STEM camp provider in NYC and Boston serving 6,000+ children every year.

Tasks

• Google Ads: build, manage and optimize campaigns, keywords, negatives, bidding, geo-targeting and budgets
• Test ad copy and landing pages to improve completed registrations
• Meta Ads: build and optimize Facebook and Instagram campaigns in Ads Manager
• Test audiences, creatives, messaging and offers, and write creative briefs for the content team
• SEO: build a prioritized plan, do keyword research and improve program and location pages
• Use Google Search Console and analytics to find opportunities and diagnose performance changes
• Fix technical SEO issues and improve local search visibility
• Validate conversion tracking and reconcile platform conversions with actual registrations and revenue
• Allocate ad spend based on program timing, location and remaining capacity
• Share concise weekly reports: results, changes, lessons and next actions

Requirements

• Proven hands-on experience managing both Google Ads and Meta Ads
• SEO experience with specific examples and measurable outcomes
• Working knowledge of GA4 and Google Search Console, plus conversion tracking setup or troubleshooting
• Strong analytical judgment, able to explain why performance changed
• Ability to connect marketing activity to customer acquisition and revenue
• Clear communication, reliable follow-through and ownership of results
• Preferred: Experience with local consumer services, family programs, education or seasonal businesses
• Social content creation, boosting posts or AI marketing automations alone do not meet the requirements

Schedule

• 5-20 hours per week

Pay

• $25 - $40/hr, based on experience and results

Location

• Remote