Retail Sales Representative RSR Retail Execution

About the role

As a Retail Sales Representative, you will develop relationships with key decision makers (KDMs) across approximately 30–40 mass and grocery stores in a geographic territory to increase sales of Danone. You are expected to make sales calls to stores in your territory each workday to make sales and meet or exceed sales-related key performance indicators (KPIs).

Responsibilities

• Execute and close sales calls for assigned store accounts to achieve target sales goals.
• Manage the timely execution of sales programs and initiatives to support sales and profitability for Danone and the retailer.
• Identify opportunities to increase sales, space and productivity while maintaining satisfactory customer service, including store choice displays and cross-merchandising outside dairy.
• Maintain appropriate product inventory levels and ensure accounts meet company merchandising standards.
• Transport, replace and maintain point-of-sale advertising; place point-of-sale materials to drive incremental sales and share of shelf.
• Secure, build and maintain quality product displays within store accounts, and execute market sales blitzes.
• Meet or exceed sales-related KPI targets by increasing sales of authorized products, maintaining their distribution and increasing sales to assigned accounts.
• Use relationships with KDMs to secure pre-sales of inventory for scheduled promotional programs and events, and ensure customer compliance with those programs.
• Use relationships with KDMs to gain more advantageous shelf positioning and increased shelf space.
• Build and maintain rapport with store KDMs, including the Dairy Manager, General Manager and Assistant.

Key facts

• Territory encompasses approximately 30–40 mass and grocery stores.
• Sales calls are expected at territory stores each workday.
• The role focuses on increasing sales of Danone.