SVP, Global Marketing
External job listingat TUMI
TUMI seeks a culturally connected, commercially minded marketing leader to shape global brand strategy, storytelling, consumer engagement, and growth.
Salary
Not provided
Location
New York, United States
Employment type
Full time
Workplace
Not provided
SVP, Global Marketing
New York, United States
Job description
About the role
TUMI is seeking a modern, culturally connected, and commercially minded leader to shape how the brand shows up in the world and accelerate its next chapter of growth. The role builds global brand desire, relevance, and distinction by connecting brand strategy, culture, creativity, content, media, consumer engagement, and commercial activation into a marketing ecosystem, while owning the full marketing P&L.
The role brings together storytelling, creators, communities, cultural moments, experiences, partnerships, social platforms, earned media, retail, and increasingly personalized consumer relationships. The ideal candidate understands enduring principles of brand building and how consumers discover, experience, discuss, and choose brands.
Responsibilities
- Define and continuously evolve global brand strategy, positioning, and narrative.
- Translate the brand’s purpose and positioning into distinctive stories, experiences, and expressions that create emotional connection and long-term desirability, rooted in a human truth.
- Ensure the brand has a recognizable point of view, visual identity, tone of voice, and cultural presence across markets and consumer touchpoints.
- Balance long-term brand building with the speed and experimentation required by today’s media environment.
- Move the brand from simply communicating campaigns to participating meaningfully in culture.
- Identify cultural conversations, communities, personalities, partnerships, and moments where the brand has permission to participate.
- Build relationships with creators, tastemakers, ambassadors, and cultural institutions that can extend the brand’s relevance and reach.
- Reinvent content and storytelling.
Requirements
The ideal candidate understands enduring principles of brand building and the changing ways consumers discover, experience, talk about, and choose brands.
Key facts
- The role is responsible for global brand strategy, culture, creativity, content, media, consumer engagement, and commercial activation.
- The role owns the full marketing P&L.
- The ideal candidate understands brand building and how consumers discover, experience, discuss, and choose brands.
Frequently asked questions
What does the role involve?
It shapes how TUMI’s brand shows up globally and connects brand strategy, culture, creativity, content, media, consumer engagement, and commercial activation.
What are the main responsibilities?
Responsibilities include evolving global brand strategy and positioning, creating distinctive brand expressions, participating meaningfully in culture, and building relationships that extend relevance and reach.
What does the ideal candidate understand?
The ideal candidate understands enduring brand-building principles and changing ways consumers discover, experience, talk about, and choose brands.