What does the role involve?

It leads marketing strategy and execution across multiple brands and business lines, including paid search, B2B go-to-market initiatives, retention, and subscription conversion.

What experience is required?

The listing calls for hands-on paid search experience with Google Ads and Microsoft/Bing Ads, plus B2B marketing, demand generation, and subscription-business experience.

Does the role include team leadership?

Yes. The role manages and develops an established team spanning brand marketing, SEO, content, and social media.

VP of Marketing (B2B, Subscription)

External job listingat Talener

Lead marketing strategy, paid search, B2B growth, and subscription performance across multiple brands for a fast-growing digital information company.

External source - not verified7 weeks agoOpen until: Nov 15, 2026

Salary

Not provided

Location

Boston, United States

Employment type

Full time

Workplace

Not provided

VP of Marketing (B2B, Subscription)

Boston, United States

Job description

About the role

Talener is recruiting for a fast-growing subscription-based digital information company with established consumer and business-focused brands. The company operates across data, reporting, verification, and information services markets and is expanding beyond its traditional B2C roots to build a more structured B2B growth engine.

This role leads marketing strategy and execution across multiple brands and business lines, balancing strategic leadership with hands-on execution.

Responsibilities

Manage and develop an established team spanning brand marketing, SEO, content, and social media.
Own paid search performance, optimization, and scalable growth initiatives.
Identify and develop new acquisition channels beyond Google Ads.
Partner directly with executive leadership on growth strategy and marketing priorities.
Build and execute B2B go-to-market initiatives.
Improve customer retention, lifecycle marketing, and subscription conversion performance.
Analyze marketing performance, profitability, and ROI across brands.
Drive new campaigns, product launches, and growth opportunities.

Requirements

Deep hands-on paid search experience with Google Ads and Microsoft/Bing Ads.
Proven experience building, optimizing, and scaling PPC programs.
Strong B2B marketing and demand generation experience.
Experience developing go-to-market strategies and new growth motions.
Background in subscription-based businesses.
Paid social media experience and broader digital marketing expertise.
Experience leading teams while remaining actively involved in execution.
Success managing multiple brands, products, business units, or client portfolios.
Strong analytical, organizational, and prioritization skills.
Experience leveraging AI tools, automation platforms, and marketing technology.
Energetic, collaborative, and adaptable leadership style.
Agency experience managing multiple clients or brands is a plus.

Key facts

The role leads marketing strategy and execution across multiple brands and business lines.
Requires hands-on paid search experience with Google Ads and Microsoft/Bing Ads.
The company is building a more structured B2B growth engine.

Frequently asked questions

What does the role involve?
It leads marketing strategy and execution across multiple brands and business lines, including paid search, B2B go-to-market initiatives, retention, and subscription conversion.
What experience is required?
The listing calls for hands-on paid search experience with Google Ads and Microsoft/Bing Ads, plus B2B marketing, demand generation, and subscription-business experience.
Does the role include team leadership?
Yes. The role manages and develops an established team spanning brand marketing, SEO, content, and social media.