Aditi - Social Media Manager at MM Group of Company

Demonstrated experience with Content Strategy & Planning.

Demonstrated experience with Scripting (Short & Long Form).

Demonstrated experience with Social Media Management.

Demonstrated experience with Content Calendar Management.

Demonstrated experience with Brand Voice Development.

Drove organic visibility for a Gurgaon-based real estate company, scaling the brand's social media page to 100,000+ professional dashboard within 2 weeks through targeted content strategy.. Developed and executed a niche-specific content calendar for the real estate sector — scripting, scheduling, and publishing content across Instagram, Facebook, and LinkedIn.. Researched real estate market trends to create high-engagement educational and promotional content tailored to homebuyers and investors.. Managed end-to-end social media operations: content ideation, copywriting, visual briefing, posting schedule, and performance monitoring.. Collaborated with internal stakeholders to align content strategy with sales and marketing objectives.

Created high-quality, niche-specific content aligned with Lifeguru's brand identity and audience — covering personal development, wellness, and motivational topics.. Developed content strategies including content pillars, posting schedules, tone-of-voice guidelines, and platform-specific formats (Reels, Shorts, carousels, long-form).. Scripted, structured, and refined content for video and written formats — ensuring brand consistency and audience engagement across platforms.. Conducted competitor analysis and audience research to identify content gaps and optimise reach and engagement metrics.. Delivered measurable improvements in content consistency and brand positioning through structured editorial planning.