Alejandra avatar

Alejandra - Multimedia Analyst with comprehensive industry and market analysis skills

Panamá, Panamá, Panamaen
Supported multimedia product development adhering to regional marketing policies
Managed and reviewed media plans and advertising guidelines for television channels
Publicado en CazVid

Resumen

Experienced professional with a background in multimedia analysis, media management, and technical support within telecommunications and media industries. Skilled in market research, multimedia content development, and client support with a strong focus on process optimization and financial monitoring.

Logros Clave

Habilidades

Market AnalysisAdvanced

Performed analysis of industry trends and subscriber behaviors to identify opportunities.

Media Planning & ManagementAdvanced

Developed and reviewed media plans, advertising guidelines, and multimedia content updates.

Financial MonitoringIntermediate

Tracked and validated payments, billing, and financial provisioning in SAP and other systems.

Reporting & DocumentationAdvanced

Generated detailed reports for finance and regulatory departments, ensuring budget compliance.

Customer and Technical SupportIntermediate

Provided technical assistance, installation guidance, and troubleshooting for telecom equipment.

Idiomas

English(B2)Spanish(Excellent)

Experiencia

Multimedia Analyst

Claro Panamá

Mar. 2021 - Apr. 2023

Analysis of the telecommunications market and its trends., Reporting of the status of changes managed through benchmarking on a regular basis., Support in the development of multimedia products, based on the company's regional marketing guidelines and policies., Updating of subscriber reports for multimedia services, to view trends, needs and areas of opportunity for the products offered., Management and review of the media plan for television guidelines., Execution of advertising guideline inserts through Claro Tv's own channels, under the regional Claro guideline, using Claro's internal platform for this function: (CPP) Control of Advertising Guidelines., Validation of information and art, for flyers and digital art., Review and order of adjustments, for continuous changes to multimedia services on the website in order to keep the information updated., Business cases, requests and review for the sale of multimedia equipment in the Online Store., Management and execution of payments to content operators and government entities, aligned with television services., Periodic entry of payments into the SAP system (monthly), for due compliance with the cancellation flow., Analysis, review and validation of billing by content providers., Monitoring of provisions delegated to operators for proper balance, month by month., Periodic update in the income matrix, of all payments per month and per operator, for optimal financial monitoring., Reports to the Finance department, through required documentation such as release orders, and official provisions of the area, at the end of the month, for optimal budget compliance of the area in charge., Execution of 'call to actions' for management of multimedia product campaigns., Conducting periodic tests on TV plans offered, in minute stock for the telephone product, in order to verify the optimal use and registration of the services., Reviews and orders for contract creation, aligned with multimedia products, in conjunction with the legal and judicial department.

Technical Support Agent

Alorica

Dec. 2019 - Dec. 2020

Technical support and telephone assistance for Pitney Bowes project clients (postal mail machines in the USA)., Technical connection support., Sales management through SAP for purchases of parts and necessary implements for the machines., Execution of returns and exchanges, shipments and withdrawals of new equipment., Providing installation guidance for new machines., Verification of balances and charges on the equipment for the correct sending of mail., Simultaneous execution of the following programs: (GDSP, SAP, Sales Force, OutsideView, Mocha) in order to optimally monitor the correct operation of the machines.

Telemarketer

Corporación Medcom S.A.

July 2017 - Oct. 2017

Collaboration with the Medcom Radio team for the ‘Más Frecuencia’ event, together with the Medcom Cable team., Management of prior appointments with high volumes of clients, in order to confirm attendance, and provide necessary information about the event., Objective: ensure a massive and successful presence of clients, to support good sales performance by executives.

University Intern

Corporación Medcom S.A.

Sept. 2016 - Dec. 2016

Execution of various tasks in the Customer Service (SAC) area, for the Marketing and Screen Strategy Department., Planning and organization for work environment activities by department., Logistics management., Organization of events., Search for suppliers, and quotes for promotional materials., Follow -up of payments, and delivery of merchandise from suppliers., Attendance at events such as: Medcom Cable 2017 Pre -sale and launch of a new portal for Mall Tv (EME de Mall Tv)., Management of vacation schedule, and compensatory hours., Contribution and implementation of ideas, to improve experiences in customer service, and company collaborators.

Promoter/ Stewardess

Human Corp Consultores

Aug. 2015 - Sept. 2015

Brand promoter and hostess for direct client project (Esofax)., Promotion and creation of product positioning for the target audience., Market served: various hospitals and clinics, for previously classified doctors.

Educacion

Latin University of Panama

Master of Business Administration

Completed 2019
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