A seasoned designer with a strong background in creating user-centered, scalable, and impactful digital experiences across web and mobile platforms. Proven ability to lead design initiatives, develop design systems, and collaborate within agile teams.
Applied user research and testing methodologies to inform and validate design decisions, enhancing user satisfaction and usability.
Created high-fidelity prototypes and wireframes for web and mobile platforms, facilitating iterative testing and development.
Built and maintained scalable design systems based on Material Design, HIG, and Atomic Design principles.
Collaborated effectively with product managers, developers, and stakeholders across bilingual teams to align design goals.
Rubidex
Designed and developed over 15 high-fidelity advanced prototypes with detailed animations, increasing user engagement by 25%. These solutions were implemented across web and mobile platforms, improving overall usability and reducing navigation time by 20%., Led the implementation of unified design systems that standardized visual and interaction patterns across web applications, browser extensions, and mobile products—reducing development time by 15% and boosting end-user satisfaction through consistency and clarity., Conducted user research through interviews, surveys, and usability testing, translating insights into actionable design improvements. This data-driven approach resulted in a 30% increase in user satisfaction and a 20% reduction in usability issues during early testing phases., Collaborated closely with cross-functional teams—including developers, product managers, marketing, and QA—within agile frameworks in bilingual (English-Spanish) environments. Additionally, I provided mentorship and hands-on guidance to junior designers, fostering their growth and ensuring alignment with best practices in user-centered design and design systems.
UPAX Oficial
Collaborated in designing a loan application product for Banco Azteca, streamlining 8 distinct user and process flows. Achieved a 69% reduction in loan application time within 4 months post-redesign, significantly enhancing operational efficiency and user satisfaction., Collaborated with development and stakeholders to scale the design system and ensure visual and functional consistency., Spearheaded the development of a comprehensive design system using the atomic design methodology, improving design consistency by 40% and boosting efficiency across cross-functional teams, resulting in faster project delivery and seamless scalability.
Bachelor in Design
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