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C

Claudia

Community Manager with 5+ years of digital marketing expertise

Contacto

Guatemala City, Guatemala, Guatemala
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Competencias

Social Media Strategy & SchedulingAdvanced

Develops and implements social media plans to engage target audiences and maximize reach.

Content Creation & Video EditingAdvanced

Produces high-quality visual content including reels, videos, and photos tailored for different platforms.

Digital Advertising CampaignsAdvanced

Plans, executes, and optimizes paid campaigns leveraging Meta Ads and TikTok Ads tools.

Performance Analysis & ReportingIntermediate

Analyzes metrics to improve digital strategies and reports campaign effectiveness.

Brand Development & StorytellingIntermediate

Creates compelling narratives to enhance brand identity and audience engagement.

Educacion

TECHNICAL DEGREE IN COMMUNICATION AND DESIGN
UNIVERSIDAD GALILEO
Completed 2009
INDUSTRIAL PSYCHOLOGY
UNIVERSIDAD MARIANO GÁLVEZ
Completed 2013
HIGH SCHOOL DIPLOMA IN FASHION DESIGN
COLEGIO TECNOLÓGICO CREATIVO LOS PRÓCERES
Completed 2005

Idiomas

EnglishC2

Resumen

Experienced content creator and community manager with a focus on social media strategy, content production, and digital advertising, skilled in managing diverse brand voices and optimizing online presence.

Logros Clave

  • Managed social media platforms for diverse brands, creating targeted visual content
  • Planned and executed paid advertising campaigns on Meta and TikTok Ads
  • Advised small businesses on brand identity and digital presence to enhance visibility

Experiencia

Community Manager & Content Creator

Pinkpur
2022 - 2025

Managed social media platforms (Instagram, Facebook, TikTok) for fashion, beauty, food, and lifestyle brands., Created strategic visual content (reels, videos, photos) and adapted copywriting to each brand’s voice., Planned and executed paid advertising campaigns using Meta Ads and TikTok Ads., Analyzed performance metrics to optimize digital marketing strategies., Advised small businesses on brand identity and digital presence., Produced high-quality content for hotels, restaurants, beauty products, and Airbnb properties.

Risk Analyst

PayPal
Nov 2020 - Nov 2022

Investigated suspicious accounts and transactions to prevent fraud., Analyzed documentation and verified the legitimacy of accounts and funds., Handled account closures and refunds in cases involving policy violations., Collaborated with internal departments to ensure security and compliance.

Collections Specialist & Trainer

Xerox
Jul 2017 - 2020

Managed key accounts and created personalized financial reports., Coordinated with clients to resolve invoicing and payment issues., Trained new team members and supported department scheduling.

Collections Specialist & Junior Supervisor

Capgemini
2015 - 2017

Supervised a team managing corporate accounts (e.g., Wolters Kluwer, Veritiv)., Resolved billing discrepancies and improved collection efficiency., Provided training and performance evaluations during the final year.

English Teacher

Colegio IMBPC
2013 - 2015

Taught English to preschool and primary school students., Designed engaging lessons and created an inclusive learning environment.

Habilidades

Social Media Strategy & SchedulingContent Creation & Video EditingDigital Advertising CampaignsPerformance Analysis & ReportingBrand Development & Storytelling
Publicado en CazVid - 3 jul 2025
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