Daniela - Data Analyst with 3 years of experience in financial services

Applied statistical techniques to interpret complex data sets in finance projects.

Created dashboards and visual reports to communicate insights effectively.

Used SQL for data extraction and manipulation from relational databases.

Utilized advanced Excel functions for data analysis and reporting.

Lead market research projects for different brands, delivering customized and effective solutions to clients., Analyze KPIs, visualize results, and apply data storytelling for executive-level presentations., Design analytical models to identify market trends, patterns, and performance drivers., Extract, clean, and analyze large-scale market research datasets., Collaborate with cross-functional teams to incorporate insights into marketing and commercial strategies.

Create and automate Power BI dashboards to monitor field team performance for the Samsung brand., Clean, transform, and model data for regional, channel, and category comparisons., Streamline reporting processes, reducing delivery time by 40%., Generate insights to guide marketing and sales strategies.

Analyze trade marketing KPIs to measure campaign and promotion effectiveness., Develop integrated reports combining sales, inventory, and competitor data for forecasting., Design real-time dashboards to track objectives and performance., Collaborate with marketing managers to define strategies based on market intelligence., Review of digital marketing strategies.