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Daniela
Senior Research Executive
Contacto
Competencias
Applied statistical techniques to interpret complex data sets in finance projects.
Created dashboards and visual reports to communicate insights effectively.
Used SQL for data extraction and manipulation from relational databases.
Utilized advanced Excel functions for data analysis and reporting.
Experienced in using tools like MS Teams and Slack for team communication.
Educación
Resumen
Professionally experienced in data collection, analysis, and visualization within financial services.
Logros Clave
- Led data collection and cleaning processes to ensure accurate reporting.
- Developed dashboards for real-time performance monitoring.
- Collaborated with cross-functional teams to optimize data workflows.
Experiencia
Senior Research Executive
Lead market research projects for different brands, delivering customized and effective solutions to clients., Analyze KPIs, visualize results, and apply data storytelling for executive-level presentations., Design analytical models to identify market trends, patterns, and performance drivers., Extract, clean, and analyze large-scale market research datasets., Collaborate with cross-functional teams to incorporate insights into marketing and commercial strategies.
Data Analyst
Create and automate Power BI dashboards to monitor field team performance for the Samsung brand., Clean, transform, and model data for regional, channel, and category comparisons., Streamline reporting processes, reducing delivery time by 40%., Generate insights to guide marketing and sales strategies.
Data Analyst – Trade Marketing
Analyze trade marketing KPIs to measure campaign and promotion effectiveness., Develop integrated reports combining sales, inventory, and competitor data for forecasting., Design real-time dashboards to track objectives and performance., Collaborate with marketing managers to define strategies based on market intelligence., Review of digital marketing strategies.