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Marketing Manager, Kids & Family Brands
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Competencias
Experiencia demostrada en 360° Campaign Development.
Experiencia demostrada en Brand Strategy & Positioning.
Experiencia demostrada en Live Brand Experiences.
Experiencia demostrada en Influencer & Talent Strategy.
Experiencia demostrada en Social Media Strategy.
Educación
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Resumen
Marketing Manager, Kids & Family Brands buscando nuevas oportunidades
Experiencia
Marketing Manager, Kids & Family Brands
Led the strategic development and execution of integrated marketing initiatives for Nickelodeon and Nick Jr. across Latin America, managing a pan-regional team and overseeing 360° campaigns across digital, social media, on-air, OOH and live brand experiences.. Directed regional marketing operations and the promotion of key franchises across linear and streaming platforms, defining social media strategy and talent and influencer strategy along the way.. Built cross-promotional strategies and partnerships with Consumer Products, Ad Sales, Creative Services, Paramount+, Pluto TV, regional broadcasters (Telefe, Chilevisión) and external brands.
Consumer Marketing Supervisor
Oversaw marketing operations and influencer strategy across LATAM, with a focus on brand experiences, OOH campaigns and budget management for the Southern Cone.. Developed and executed brand experiences and activations, led influencer and seeding campaigns (content, premiums and merchandising) and supervised asset production with creative teams, producers and advertising agencies.. Developed cross-promotion strategies with Telefe and other Paramount brands, negotiated barter agreements, managed approvals and clearances of scripts, props and scenes for local pocket shows, and supported the Consumer Products, Ad Sales, Comms and Pro-Social teams.
Marketing Analyst
Collected and analyzed data, built performance reports and campaign recaps, and supported the Marketing Supervisor in the design and implementation of marketing strategies across LATAM, with a focus on the execution of brand experiences and OOH campaigns in the Southern Cone.
Head of Communications & Marketing
Owned the full communications and marketing strategy for this fashion brand: media planning and execution (OOH, mall communication, digital), paid social and email campaigns, social media strategy (planning, asset design, social listening and reporting) and PR (press releases, internal communication and client presentations).. Produced events, fashion shows, seasonal campaigns, lookbooks and editorial content, worked with the E-Commerce team to optimize sales strategy, led visual merchandising for stores and storefronts, and managed the marketing budget.
TV Promo Scheduler
Scheduled promos, fillers, bumpers, IDs, MVs, interstitials and special stunt structures for the LATAM central feed.. Supervised the generation and transcoding of materials to avoid gaps or overruns in the daily schedule, and analyzed competing networks and grids, working closely with the Traffic and Programming teams.
Digital Marketing Executive
Led social media strategy and digital performance campaigns for agency clients, optimizing Google AdWords to reduce CPC and improve ROI.
Intern
Supported the P&G / Pantene account with press releases, media clippings, press kits and events.
Intern
Supported digital ad clients and database creation.