Ejecutivo con trayectoria en construcción de departamentos de ventas, gestión de alianzas estratégicas y expansión de mercado. Especialista en metodologías de ventas complejas y marketing digital, con liderazgo en proyectos de alto impacto.
Amplia experiencia en prospección, negociación y cierre de ventas en mercados LATAM y Europa, con enfoque en SaaS y alianzas estratégicas.
Capacidad para diseñar arquitecturas comerciales y estrategias de prospección que maximizan la conversión y crecimiento de clientes.
Experiencia en campañas de digital marketing, segmentación y gestión de bases de datos para incrementar oportunidades de negocio.
Habilidad para gestionar relaciones a largo plazo con clientes y socios, fortaleciendo alianzas y oportunidades comerciales.
Freelance
Web development consulting for SMBs. LinkedIn Profiles optimization. LATAM market growth for enterprises.
Prime Experiences
Built the B2B sales department from zero: designed commercial architecture, enterprise value proposition, and full PACS strategy (Prospection, Activation, Conversion, Service).. Created partnership ecosystem strategy for Resellers and Brokers; designed outreach, nurturing, and loyalty frameworks for the corporate segment.. Aligned with marketing team for 360-degree go-to-market execution.
EVINTRA
Managed database of 120,000+ members; executed personalized digital marketing campaigns for vertical and cross-selling of tiered SaaS memberships.. Active pipeline management with lead scoring, hunting, and coordination of co-exhibitions across 50+ international trade fairs in 42 countries.
BlueVoyant
Executed MEDDIC-based pre-sales consultative outreach for complex enterprise deal cycles: Third-Party Cyber Risk Management, Managed Detection & Response (MDR), Digital Risk Protection, and Professional Services.. Prospected enterprise accounts in banking, financial services, and critical infrastructure across Central America and LATAM.. Multi-channel outbound strategy: cold calling, sequential email campaigns via SalesLoft, social selling via LinkedIn Sales Navigator.. Pipeline managed in Salesforce CRM with ZoomInfo, LeadIQ, and Apollo.
Hospitality Management
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Experiencia en liderar equipos multidisciplinarios en entornos de ventas, desarrollo de negocios y operaciones hoteleras.
SiteMinder
Qualified and scored hotel prospects for cloud-based SaaS adoption.. Evangelized product in the hospitality vertical; managed the sales hub for small hotels in Colombia.
EPICA
Direct exposure to enterprise AI/ML product sales: Customer Data Platform unifying multi-source data for predictive analytics, smart recommendations, and demand planning.
Grupo RED & Brand Media Digital
Led consultative sales and account management for digital marketing strategies: branding, web development, SEO/SEM optimization, UX/UI, and e-commerce portals.. Delivered C-Level corporate presentations with strategic digital marketing plans.. Managed full pipeline lifecycle in Zoho CRM.. Analytics-driven ROI and ROAS optimization.
E-MOBTIONS SAS
Co-founded digital agency.. Led branding and performance marketing sales, prospect qualification, proposal creation, deal closings, production management, and client service.
General Manager (Hotel Bethel Bio-Luxury, Tatacoa Desert). Administrative Manager (Comfamiliar Huila-Hotel Timanco). Dean, Faculty of Hospitality, Gastronomy & Tourism (Politécnico Internacional, Bogotá). Independent Consultant for hotel, restaurant, and tourism ventures across Colombia and the Dominican Republic.
