Jaime

Manage end-to-end production of large-scale retail marketing programs and environmental graphics for the Dick’s Sporting Goods golf categories, from kickoff through installation.. Serve as cross-functional liaison between strategy, creative, production and client teams to ensure alignment, accountability, and project success.. Develop and maintain detailed production timelines, ensuring on-time delivery across multiple concurrent projects.. Build and manage project estimates in collaboration with internal teams and vendors, protecting profit margins and controlling costs.. Oversee print and fabrication partners, ensuring adherence to timelines, budgets and quality standards.. Lead weekly project status meetings, coordinating updates across creative, production and vendor stakeholders.. Identify and implement process improvements to increase efficiency, streamline workflows, and enhance project execution.. Manage project workflows in Workfront, including task creation, milestone tracking, and team communication.

Led project management for integrated marketing campaigns from concept to launch across digital, print, direct mail, video, and experiential channels, ensuring brand alignment and on-time delivery.. Facilitated clear, consistent communication across marketing, creative, and administrative teams to ensure alignment, accountability and project success.. Developed and refined standard project templates, intake forms, process documentation and best practices to improve consistency and reduce friction across teams.. Ensured accurate and timely receipt of marketing deliverables from vendors - communicated timelines, organized kick-off meetings, collected and reviewed marketing deliverables for launches and collabs.. Drove improvements in creative workflows, removing blockers and increasing visibility for all stakeholders.. Spearheaded migration from Workfront to Wrike by creating project blueprints, training users, and establishing governance to streamline workflows and adoption.. Maintained clear, accurate project documentation, status reports, and dashboards within PM tools.

Managed end-to-end execution of print & digital marketing campaigns across multiple brands and business units, coordinating timelines, assets, and approvals.. Optimized project workflows and scaled program management practices to improve team throughput and consistency.. Coordinated daily project queues and communicated schedule changes and scope updates to cross-functional partners to keep delivery on track.. Partnered with creatives and channel owners to remove roadblocks, prioritize work, and ensure quality outputs.. Developed training materials and onboarded new hires to Workfront processes; built operational tools and reports in Airtable and Lucidchart to track projects and capacity.

Managed detailed scheduling, task assignments, approvals and change control for active marketing projects to maintain timelines and quality standards.. Identified and resolved workflow bottlenecks by partnering with creative teams and channel owners, improving operational efficiency.. Produced project reports and data insights using digital project management tools to inform resourcing and planning.. Led weekly cross-functional status meetings and acted as liaison between internal teams, vendors and agency partners.

Planned and facilitated day-to-day marketing for 140 outlet stores generating more than $300MM in annual revenue, coordinating initiatives across store and digital channels.. Built seasonal plan templates and visual calendars to align cross-functional partners and streamline campaign rollouts.. Evaluated creative and messaging needs across channels and reviewed materials to ensure consistent, on-brand communication.. Coordinated grand openings and high-profile events from concept through execution with mall partners and vendors.

Project-managed marketing activities for 950+ AEO stores; served as the primary contact for store-level marketing operations.. Coordinated distribution of signage and collateral, ensuring accurate and timely delivery to stores.. Implemented marketing campaigns in alignment with the AEO Brand Marketing Plan and managed local execution requirements.. Communicated strategy, updates, and resources to store teams to support consistent execution across locations.